Corporate Staffing Services Senior Marketing Manager Jobs in Kenya
Corporate Staffing Services Senior Marketing Manager Jobs in Kenya
Our client is well-known for providing a range of specialized services, they are seeking to hire a Senior marketing manager (High profiled) who will contribute to and develop integrated marketing campaigns to promote products and services for a group of companies.
Responsibilities
Create awareness of and develop the brand you’re marketing
Communicate with target audiences and build and develop customer relationships
Help with marketing plans, advertising, direct marketing, and campaigns
Source advertising opportunities and place adverts in the press or on the radio
Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
Write and proofread marketing copy for both online and print campaigns
Produce creative content, including videos and blog posts
Run social media channels
Organize and attend events such as conferences, seminars, receptions, and exhibitions
Arrange the effective distribution of marketing materials
Maintain and update customer databases
Conduct market research, for example using customer
Questionnaires and focus groups
Develop relationships with key stakeholders, both internal and external
Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective
Track marketing performance and return on investment and prepare weekly or monthly reports for management
Monitor and report on competitor activity
Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial
requests, presentations, promotional materials and online activities
Oversee and manage the marketing budget.
Key Qualifications & Experience
Bachelor’s degree in Marketing or related field
Minimum of 10 years of experience as a Marketing Manager or a similar role.
Experience with database, digital/content, and direct-response marketing
Prefer experience with Business-to-Business (B2B) Marketing
Vast experience in marketing with demonstrated ability to deliver consistently strong
measurable results through lead generation and qualification
Experience with Google Analytics or other web and digital analytics tools a plus
Good analytical skills, including using data and reports to review performance results, extract insights, and make recommendations for action
Business and financial acumen to recognize and quantify strategic opportunities; data analysis capabilities, building detailed business cases
Proficiency in Microsoft Office suite especially Microsoft Word, PowerPoint, and Excel
How to Apply
If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Senior Marketing Manager – FMCG) to jobs@corporatestaffing.co.ke before 8th August 2022.
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