Corporate Staffing Brand Marketing Manager Jobs in Kenya

Corporate Staffing Brand Marketing Manager Jobs in Kenya

Our client is a leading sports betting company and they seek to hire a highly creative and well experienced Brand Marketing Manager.

She/he will be tasked with driving the brand strategy of the business to deliver growth and loyalty.

Title:

  • Brand Marketing Manager – Digital Products & Services

    Key Responsibilities
  • In charge of strategic and tactical positioning of the brand and will drive the brand strategy, including the setting of brand guidelines & style, brand vision and value proposition.
  • Lead the planning and execution of all marketing initiatives; oversee the creative development of promotional materials, digital content, advertisements, promotional collateral and other marketing-related communication and media actions on all channels, including online and on social media. Also oversee product branding.
  • Assist with product development, pricing and new product launches as well as developing new business opportunities
  • Develop and lead the implementation of marketing budgets and monitor progress against key performance indicators. Collaborate with line manager and finance team to fully manage the P&L.
  • Monitor, evaluate and report the effectiveness of all marketing communication against the key performance indicators.
  • Collaborate with the Quality Assurance team to consistently review the overall customer user journey experience to ensure consistent outstanding service and support.
  • Oversee the implementation of CSR initiatives aimed at promoting growth of the brand and coordinate all public relations activities.
  • Build and manage strategic relationships and partner with key players, marketing agencies and vendors
  • Manage supplier contracts and terms to ensure value.
  • Streamline work processes within the marketing function to improve performance
  • Lead the development and implementation of all policies and procedures within the function.
  • Offer leadership and continued development of the marketing team and cooperation with other departments
  • Maintain an environment that attracts, retains and motivates top quality staff and foster a culture of high performance and discipline.
  • Perform regular customer surveys and proactively obtain market trends and insights; assess associated business risks and make recommendations to the management on propositions that promote growth of the brand and enhance the company’s competitive standing.

    Skills & Qualifications
  • Bachelor’s degree in Marketing/ Business Management or a related field.
  • A
    Master’s degree will be an added advantage.
  • Professional Certification in Marketing from a recognized Institution CIM
  • Minimum of 8 years’ experience in marketing, 5 of which must be in senior leadership.
  • Experience in Digital marketing
  • Demonstrated experience developing a brand and sustainable acquisition of a customer database
  • Experience in handling B2C sales -Hands-on and strong executor, with strong business sense, results-driven mindset, customer-centric, with extensive experience of marketing in a fast-paced, consumer-facing digital business.
  • Experience in working in a fast growth, decentralized environment. Relevant industry experience and in-depth knowledge of the market will be an added advantage.
  • Experience in disruptive marketing with demonstrable ability to employ predatory thinking.
  • A strong, proven track record of successfully increasing revenue through commercially tracked, marketing campaigns.
  • Good working knowledge in IT.
  • Highly analytical skills with ability to use creative problem-solving skills. Working knowledge of data analytics will be an added advantage.
  • Ability to work under Pressure to deliver against set objectives while operating on some occasions in stressful situations.
  • Agile and able to deal with shifting priorities and issues inherent in a fast-growing company.
  • Natural leader of people with excellent managerial and motivational skills.
  • Demonstrable ability to make business decisions and formulate business strategy.

    How to Apply
  • If you are up to the challenge, possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Brand Marketing Manager- Digital Products & Services) to jobs@corporatestaffing.co.ke on or before 26th June 2019.
  • We do not charge any fee for receiving your CV or for interviewing.
  • Only candidates short-listed for interview will be contacted.
  • For more information and job application details, see; Corporate Staffing Brand Marketing Manager Jobs in Kenya

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