City Walk Digital Marketing Manager Jobs in Kenya

City Walk Digital Marketing Manager Jobs in Kenya

Job description:

A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote the company’s brand, products and services through various digital channels. They analyze customer behavior and research market trends to create and execute strategies that drive customer acquisition, engagement and retention.

Duties and responsibilities:

Designing and overseeing all aspects of our digital marketing database, email and display advertising campaigns

Developing and monitoring campaign budgets and allocating resources efficiently to achieve marketing goals

Planning and managing our social media platforms by executing marketing campaigns across various digital channels including email marketing, social media, PPC, SEO, display advertising and more.

Preparing accurate reports on our marketing campaigns overall performance

Coordinating with advertising and media experts to improve marketing results

Identifying the latest trends and technologies affecting our industry

Evaluating important metrics that affect our website traffic, service quotas and target audience

Working with your team to brainstorm new and innovative growth strategies

Overseeing and managing all contests, giveaways and other digital projects

Monitor customer behavior and analyze data to identify opportunities to improve marketing campaigns and increase customer engagement

Create comprehensive plans to promote products or services using digital media channels such as email,

social media, search engine optimization, display and advertising

Work closely with other departments such as sales to ensure marketing strategies align with overall business objectives.

Qualifications and skills required:

Bachelors’ degree in marketing, business or related field.

At least 3-5 years’ experience in digital marketing

Proficient in digital marketing tools such as Google analytics, AdWords, Mail Chimp, Zoho CRM, Yoast SEO, Canva, Adobe suite, Google Ads, Meta suite, Sprout Social, Google Workspace management platforms and email marketing software

Strong analytical skills and experience with data analysis tools

Excellent communication and collaboration skills

Should be able to pay attention to detail and adapt easily

How to Apply

If you qualify for the above role, kindly send your CV to jobs@citywalk.co.ke. Recruitment is on a rolling basis and only qualified candidates will be contacted.

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