CDL Human Resource Seed Category Manager Jobs in Kenya

Key Responsibilities

Seed Portfolio & Product Development

  • Identify market opportunities, customer needs and gaps in the seed market to develop competitive product solutions.

  • Lead seed variety evaluation, field trials and performance assessments against competitor varieties.

  • Coordinate multi-location trials and prepare technical reports to guide product selection and commercialization.

  • Manage the seed portfolio, product positioning and product mix to maximize market potential and profitability.

    Market Development & Commercial Growth

  • Develop and implement strategies to expand the company's seed market presence across different regions.

  • Identify new business opportunities, develop prospective customer accounts and strengthen existing customer relationships.

  • Drive product launches, market penetration, promotional campaigns and other go-to-market initiatives.

  • Develop and execute sales strategies, forecasts and annual revenue plans to achieve business targets.

    Market Intelligence & Competitive Analysis

  • Monitor market trends, customer preferences, competitor products, pricing and marketing activities.

  • Gather and analyse customer feedback, field performance data and market intelligence to support business decisions.

  • Provide management and suppliers with insights and recommendations on product performance and portfolio development.

    Sales Team Development & Stakeholder Management

  • Provide technical and commercial training to the sales team, customers and other relevant stakeholders on seed varieties and product applications.

  • Build and maintain strong relationships with customers, suppliers and strategic market partners.

  • Represent the company at agricultural exhibitions, trade
    fairs, field days, product seminars and other market-facing events.

    Budgeting & Performance Management

  • Develop and manage annual sales revenue budgets, product forecasts and new product projections.

  • Monitor category performance against agreed sales, profitability and market development targets.

  • Lead departmental staff performance management, coaching and mentoring to ensure achievement of agreed KPIs.

    Qualifications & Experience

  • Bachelor's degree in Agriculture, Horticulture or a related agricultural field.

  • Minimum of 5–7 years' relevant experience in the seed industry covering product development, seed trials, market development, category management and commercial sales.

  • Demonstrated understanding of seed varieties, crop production systems, product evaluation and market dynamics.

  • Proven experience in developing and executing sales and marketing strategies and achieving commercial targets.

    How to apply

    For more information and job application details, see; CDL Human Resource Seed Category Manager Jobs in Kenya

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