CDL Human Resource Sales & Marketing Officer Jobs in Kenya
CDL Human Resource Sales & Marketing Officer Jobs in Kenya; We are seeking a dynamic and results-driven Sales & Marketing Officer to lead our multi-branch retail network.
The role is responsible for driving revenue growth, leading sales teams, ensuring operational excellence across all outlets, and strengthening market presence across Safaricom products and services.
Key Responsibilities
Sales Strategy & Revenue Growth
Develop and execute annual, quarterly, and monthly sales & marketing strategies aligned to revenue targets
Drive consistent growth across all product lines and services
Set and cascade branch-level and team sales targets aligned to overall business objectives
Monitor performance trends and implement corrective actions to close gaps
Multi-Branch Network Management
Oversee performance across all retail branches ensuring consistency in operations, branding, and service delivery
Manage branch performance rankings and drive improvement of underperforming outlets
Ensure optimal customer experience standards across all locations
Coordinate branch-level execution of promotions, campaigns, and product launches
Team Leadership & Performance Management
Lead, mentor, and develop branch managers, field sales teams, and in-market sales teams
Conduct structured appraisals, coaching sessions, and performance improvement plans
Build a high-performance culture driven by accountability and results
Ensure continuous staff training in sales techniques, product knowledge, and customer engagement
SOPs, Compliance & Operational Excellence
Develop, implement, and enforce Standard Operating Procedures (SOPs) across branches
Ensure compliance with company policies, Safaricom standards, and regulatory requirements
Conduct audits to ensure operational consistency, merchandising standards, and process adherence
Strengthen internal controls across sales, stock handling, and customer service
Market Expansion & Business Development
Identify and develop new market opportunities, customer segments, and expansion areas
Lead targeted promotions, partnerships, and outreach programs
Drive territory penetration strategies for increased market share
Build and maintain strong relationships with Safaricom and strategic partners
Digital Sales & Innovation
Lead digital transformation of sales
channels including online engagement and digital selling platforms
Drive adoption of CRM systems and data-driven selling approaches
Support integration of digital marketing campaigns with in-store sales initiatives
Stock, Demand & Merchandising Management
Oversee demand forecasting and stock planning across branches
Ensure optimal product availability and minimize stock-outs
Maintain high merchandising standards and brand visibility
Reporting & Performance Analytics
Monitor daily, weekly, and monthly sales performance across branches
Provide detailed performance reports with actionable insights
Use data analytics to forecast trends and guide decisions
Requirements
Bachelor’s Degree in Sales & Marketing, Business Management, or related field (preferred)
Minimum 4 years’ experience in senior retail or FMCG sales leadership roles
Proven experience managing field teams, in-market teams, and multi-branch operations
Strong background in digital sales and marketing including social media-driven campaigns
Demonstrated success in driving sales growth and achieving targets
Excellent leadership, communication, and stakeholder engagement skills
Strong analytical, forecasting, and reporting capabilities
Ability to thrive in a fast-paced, target-driven environment
Key Competencies
Strategic thinking with strong commercial acumen
Exceptional negotiation and relationship-building skills
Customer-focused mindset with passion for service excellence
Strong leadership and team development capabilities
Digital-first mindset with ability to drive online performance
Self-driven, results-oriented, and innovative
How to Apply
For more information and job application details, see; CDL Human Resource Sales & Marketing Officer Jobs in Kenya
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