CDL Human Resource Head of Business Development and Growth Jobs in Kenya
Job Summary
Lead the company’s growth agenda by overseeing business development, marketing, revenue management and strategic partnerships.
Drive the complete sales and revenue lifecycle, from lead generation and conversion to client retention, portfolio expansion and commercial growth.
Develop and execute growth strategies that enhance revenue, occupancy, customer acquisition, partnerships and property portfolio performance.
Key Responsibilities
Growth Strategy & Planning
Develop annual and quarterly growth strategies aligned with organizational goals and budgets.
Establish and monitor targets for revenue growth, occupancy, lead generation, conversion rates, partnerships and portfolio expansion.
Oversee the entire sales funnel from prospect generation through conversion and retention.
Review business performance, identify gaps and provide forecasts and strategic recommendations to the CEO.
Drive implementation of sustainable growth initiatives across business units.
Marketing & Customer Acquisition
Develop and oversee strategies for brand visibility, customer acquisition and lead generation.
Lead implementation of SEO initiatives and integrated marketing campaigns.
Ensure marketing activities support bookings, occupancy growth, portfolio expansion and client acquisition objectives.
Monitor campaign effectiveness, customer acquisition costs and conversion performance.
Optimize marketing investments to maximize return on investment and business growth.
Revenue & Commercial Performance
Set and monitor revenue, occupancy, ADR (Average Daily Rate), RevPAR (Revenue per Available Room) and channel performance targets.
Develop pricing strategies responsive to demand, seasonality and market dynamics.
Review forecasts, booking trends, promotional activities and portfolio performance.
Develop and implement recovery plans for underperforming properties or business units.
Drive initiatives that improve portfolio profitability and commercial returns.
Business Development, Partnerships & Market Expansion
Build and maintain relationships with corporates, NGOs, relocation agencies, property agents, landlords, developers and other strategic partners.
Develop acquisition strategies for new properties, clients, business opportunities and partnership networks.
Identify expansion opportunities across new locations, customer segments and property categories.
Lead high-value commercial negotiations, partnership discussions and business pitches.
Establish and monitor targets for partnerships, signed agreements, lead generation and portfolio growth.
Evaluate and pursue new market opportunities to strengthen competitive positioning.
Client Retention & Revenue Expansion
Design and implement client retention, referral and repeat-business strategies.
Identify opportunities for additional revenue generation from existing customers.
Utilize customer feedback and lost-business analysis to improve products, services and customer experiences.
Align growth, revenue and business development teams around
common objectives.
Resolve cross-functional challenges affecting business performance.
Escalate major commercial risks and business concerns to the CEO.
Qualifications
Bachelor’s Degree in Business, Marketing, Sales, Commerce, Hospitality, Real Estate or a related field.
Additional qualifications in Business Development, Revenue Management or Strategic Leadership are an added advantage.
Experience
Minimum six (6) to eight (8) years of experience in business development, sales, commercial growth, revenue management or related fields.
Demonstrated leadership experience managing teams, business growth initiatives and commercial operations.
Proven experience managing sales pipelines, revenue generation activities and growth programmes.
Experience within hospitality, serviced apartments, real estate, property management, NGOs or startup environments is an advantage.
Demonstrated success in negotiating commercial agreements and strategic partnerships.
Experience interpreting business performance data and translating insights into growth strategies.
Technical Skills
Business Development and Market Expansion.
Sales Funnel Management.
Revenue Management and Optimization.
Marketing Strategy and Customer Acquisition.
Strategic Partnership Development.
Commercial Negotiation and Deal Structuring.
Market Intelligence and Competitive Analysis.
Data Analytics and Performance Reporting.
Portfolio Growth and Asset Performance Management.
SEO and Digital Marketing Oversight.
Business Forecasting and Planning.
Client Retention and Relationship Management.
Core Competencies
Strategic Thinking and Business Planning.
Commercial Judgment and Business Acumen.
Sales and Revenue Growth Management.
Data-Driven Decision Making.
Leadership and Team Management.
Partnership Development and Networking.
Negotiation and Influencing Skills.
Forecasting and Financial Analysis.
Client Relationship Management.
Communication and Presentation Skills.
Problem-Solving and Innovation.
Results Orientation and Accountability.
Key Performance Areas
Revenue Growth.
Occupancy and Portfolio Performance.
Lead Generation and Conversion Rates.
Strategic Partnership Development.
Customer Acquisition and Retention.
Property Portfolio Expansion.
Marketing Performance and ROI.
Commercial Agreement Execution.
How to apply
For more information and job application details, see; CDL Human Resource Head of Business Development and Growth Jobs in Kenya
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