CDL Human Resource Category Lead – Marketing (Beverages) - Thika Jobs in Kenya



CDL Human Resource Category Lead – Marketing (Beverages) - Thika Jobs in Kenya;We are seeking a Category Lead – Marketing (Beverages) to drive the marketing strategy and execution for a rapidly expanding beverage portfolio. The postholder will lead portfolio strategy, brand positioning, trade activation and consumer engagement across Kenya and regional markets.

Responsibilities

Category Strategy & Planning

  • Develop and execute annual marketing plan for beverage portfolio.

  • Identify category and channel growth opportunities.

  • Translate consumer and shopper insights into actionable initiatives.

  • Build long‑term growth strategies supported by market intelligence.

    Brand Management & Communication

  • Lead brand positioning, communication and campaign execution.

  • Develop integrated ATL, BTL, digital and experiential campaigns.

  • Ensure consistent brand storytelling across all touchpoints.

  • Manage agency relationships to deliver high‑impact campaigns.

    Trade & Channel Activation

  • Design and implement trade marketing and in‑store activation programs.

  • Partner with distributors and key accounts to strengthen visibility.

  • Measure activation ROI and optimize trade investments.

  • Support retailer engagement initiatives.

    Innovation & Portfolio Development

  • Support NPD projects from concept validation to commercialization.

  • Collaborate with R&D, Supply Chain and Sales for successful launches.

  • Identify whitespace opportunities for category expansion.

  • Conduct post‑launch evaluations.

    Data & Performance Management

  • Monitor brand health, category performance, pricing and profitability.

  • Use insights to guide portfolio prioritization and investment decisions.

  • Prepare quarterly performance reports and business reviews.

    Requirements

    Education

  • Bachelor’s degree in Marketing, Business Administration
    or related field.

  • MBA or CIM qualification an advantage.

    Experience

  • 5–8 years in FMCG marketing.

  • Minimum 3 years in beverage or related category management.

  • Experience managing agencies, budgets and integrated campaigns.

  • Strong analytical, commercial and execution skills.

    Preferred Qualifications

  • Direct exposure to juices, soft drinks, water or functional beverages.

  • Experience in digital marketing, influencer campaigns and activations.

  • Familiarity with SAP S/4HANA, BI dashboards or analytics tools.

    Success Metrics

  • Delivery of insight‑driven category marketing strategy.

  • Stronger brand equity and consumer awareness.

  • Sustainable volume, revenue and margin growth.

  • ROI‑driven trade and consumer activations.

  • Healthy innovation pipeline with measurable improvements.

    Ideal Cultural Fit

  • Integrity and accountability.

  • Effective collaboration across teams.

  • Innovative mindset with execution discipline.

  • Ownership of initiatives that create measurable impact.

    How to apply

    For more information and job application details, see; CDL Human Resource Category Lead – Marketing (Beverages) - Thika Jobs in Kenya

    Find daily jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

    Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

    Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!

    • Click here to post comments

    Join in and write your own page! It's easy to do. How? Simply click here to return to 1 Best Africa Jobs.

    Scholarship 2026/27

    Current Scholarships 2026/2027 - Fully Funded

    Full Undergraduate Scholarships 2026 - 2027

    Fully Funded Masters Scholarships 2026 - 27

    PhD Scholarships for International Students - Fully Funded!


    Funding Opportunities for Journalists 2026/2027


    Funding for NGOs 2026/2027


    Funding for Artists 2026/2027


    Funding for Entrepreneurs 2026/2027


    Daily Cash Giveaway 2026

  • ✅Over 4500 Current Fully Funded Scholarships for International Students 2026
  • ✅ Undergraduate Scholarships 2026
  • ✅ Masters Scholarships 2026
  • ✅ PhD Scholarships 2026 Click Here!
    _
  • Jobs in Kenya
  • Jobs in Uganda
  • Jobs in Ethiopia
  • Jobs in Nigeria
  • Jobs in South Sudan
  • Jobs in South Africa
  • Jobs in Rwanda
  • Jobs in Zambia
  • Jobs in Malawi
  • Jobs in Ghana
  • Jobs in Tanzania
  • Daily Cash Giveaway

    ***