CDL Human Resource Category Lead – Marketing (Beverages) - Nairobi Jobs in Kenya


CDL Human Resource Category Lead – Marketing (Beverages) - Nairobi Jobs in Kenya;We are seeking a Category Lead – Marketing (Beverages) to drive the marketing strategy and execution for a rapidly expanding beverage portfolio. The postholder will lead portfolio strategy, brand positioning, trade activation and consumer engagement across Kenya and regional markets.

Responsibilities

Category Strategy & Planning

  • Develop and execute annual marketing plan for beverage portfolio.

  • Identify category and channel growth opportunities.

  • Translate consumer and shopper insights into actionable initiatives.

  • Build long‑term growth strategies supported by market intelligence.

    Brand Management & Communication

  • Lead brand positioning, communication and campaign execution.

  • Develop integrated ATL, BTL, digital and experiential campaigns.

  • Ensure consistent brand storytelling across all touchpoints.

  • Manage agency relationships to deliver high‑impact campaigns.

    Trade & Channel Activation

  • Design and implement trade marketing and in‑store activation programs.

  • Partner with distributors and key accounts to strengthen visibility.

  • Measure activation ROI and optimize trade investments.

  • Support retailer engagement initiatives.

    Innovation & Portfolio Development

  • Support NPD projects from concept validation to commercialization.

  • Collaborate with R&D, Supply Chain and Sales for successful launches.

  • Identify whitespace opportunities for category expansion.

  • Conduct post‑launch evaluations.

    Data & Performance Management

  • Monitor brand health, category performance, pricing and profitability.

  • Use insights to guide portfolio prioritization and investment decisions.

  • Prepare quarterly performance reports and business reviews.

    Requirements

    Education

  • Bachelor’s degree in Marketing, Business Administration
    or related field.

  • MBA or CIM qualification an advantage.

    Experience

  • 5–8 years in FMCG marketing.

  • Minimum 3 years in beverage or related category management.

  • Experience managing agencies, budgets and integrated campaigns.

  • Strong analytical, commercial and execution skills.

    Preferred Qualifications

  • Direct exposure to juices, soft drinks, water or functional beverages.

  • Experience in digital marketing, influencer campaigns and activations.

  • Familiarity with SAP S/4HANA, BI dashboards or analytics tools.

    Success Metrics

  • Delivery of insight‑driven category marketing strategy.

  • Stronger brand equity and consumer awareness.

  • Sustainable volume, revenue and margin growth.

  • ROI‑driven trade and consumer activations.

  • Healthy innovation pipeline with measurable improvements.

    Ideal Cultural Fit

  • Integrity and accountability.

  • Effective collaboration across teams.

  • Innovative mindset with execution discipline.

  • Ownership of initiatives that create measurable impact.

    How to apply

    For more information and job application details, see; CDL Human Resource Category Lead – Marketing (Beverages) - Nairobi Jobs in Kenya

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