BRUH Plc Exclusive Distributor of CANAL+ Area Sales Manager (Diredawa) Jobs in Ethiopia

BRUH Plc Exclusive Distributor of CANAL+ Area Sales Manager (Diredawa) Jobs in Ethiopia

Job Description

  • BRUH ENTERTAINMENT is looking for dynamic professionals who are highly motivated to be involved in an ambitious and innovative project in Ethiopia.

  • Bruh Entertainment PLC is the distributor of CANAL+ products in Ethiopia and will play a critical role in executing the CANAL+ project to bring a new pay-tv product of 80+ television channels to Ethiopian consumers.

  • The CANAL+ Group is a pay-tv broadcaster based in France with almost 20 million subscribers in Europe, Africa, Asia, and the Caribbean. CANAL+ is operating in more than 25 countries in Sub-Saharan Africa and has announced its entry into Ethiopia a top strategic priority.

  • The CANAL+ offering will include a vast library of international and Amharic content developed by and for Ethiopians. With your help, Bruh Entertainment will bring this new product to Ethiopian households by building a sales network throughout the country.

  • Under the responsibility of the Sales project Manager/ Sales Director, the Area Sales Manager oversees the turnover development of his allocated area.


    Business development/ Develop the distribution network

  • Define appropriate location to the implementation of shops

  • Find new local dealer & ensure the success of the new partnership

  • Find new sub-dealers, train them on our product and on our sales system

    Performance monitoring of the allocated area

  • Set targets for the area and individual targets for direct (own showrooms) and indirect (dealers and sub-dealers) network

  • Follow the main KPIs daily (number of new sales, renewal rate, ARPU), with particular attention to the
    direct network.

  • Conduct regular data and market analysis to define corresponding actions plans

    Commercial Animation

  • Convey the company commercial strategy/policy to the team (through sales tools, sales speech, regular meetings…)

  • Actively take part in the setting-up of sales activations/events in the area


  • Take part in the recruitment of the team members

  • Evaluate the Store Managers and D2D Managers

  • Lead collective and individual training/coaching

    Organization / Administration

  • Workforce management in both direct and indirect network

  • Ensure that processes (finance, logistics, …) are known, mastered and applied by all

  • Contribute to monitoring the dealers debt

    Job Requirements

  • 4 years’ experience as Sales manager

  • Strong management experience

  • Strong experience in developing distribution networks

  • Ability to manage a large and diverse distribution networks

  • Ability to develop team members’ skills

  • Good English level, Language speaks in the area mandatory, French will be a plus

    Required Profile

  • BA in Marketing Management, Management, Business Administration and related fields
    Business-oriented and results-driven

  • Keen to work in a fast-moving environment

  • Sense of autonomy and responsibility

  • Leadership to manage efficiently the team and inject energy into others

  • Good interpersonal skills / team spirit
    Reactivity and pragmatism

  • Ability to adapt and be on the look-out for new ideas

  • Willingness to be multi tasks, even more during the launch phase of the activity

  • Mobility through the country must be expected

    How to Apply

  • All interested and eligible applicants who meet the requirement are invited to submit their updated CV only through the below email address: or


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