British High Commission GREAT Programme Lead Africa SEO Jobs in South Africa

British High Commission GREAT Programme Lead Africa SEO Jobs in South Africa

Job Description (Roles and Responsibilities)

Launched in 2011, the GREAT Britain and Northern Ireland campaign (GREAT) is the UK government’s flagship international marketing programme. It aims to drive growth and enhance the reputation of the UK, by fostering positive perceptions and encouraging the world to visit, trade, invest, study, live and work in the UK. See the latest brand film here:

This role will be charged with bringing a new level of ambition to GREAT activity in the Africa and Middle East regions, setting out a challenging and driven approach to marketing and communications.

The overall responsibility for the GREAT Programme is managed centrally by the GREAT HQ team within Cabinet Office in London, working closely with the FCDO (GREAT Challenge Fund team) to activate the GREAT brand internationally via the large network of UK embassies and high commissions compromising different government departments and arms-length bodies, including the Foreign, Commonwealth and Development Office (FCDO), Department for Business and Trade (DBT), Visit Britain, British Council, etc.

This role will be based in Pretoria and will report to a senior communications specialist in the region. The role will be one of six regional leads and have close ties to the central FCDO GREAT team based in London.

Roles and responsibilities:

As the GREAT Lead for Africa & Middle East you will be the champion and key point of contact for GREAT in the region. You will:

  • Lead and drive GREAT activity across the region in collaboration with the GREAT Challenge Fund and GREAT HQ teams and in line with country communication strategies, identifying new opportunities for GREAT and strengthening existing communications and marketing activity.

  • Take a proactive approach to inspire and encourage UK embassies and high commissions (missions) and regional counterparts from GREAT delivery partners (such as DBT, Visit Britain, British Council) to run GREAT activities using local, regional and global opportunities, ensuring alignment and a joined-up approach.

  • Act as an advisor for UK missions in Africa and the Middle East in the development of GREAT Challenge Fund
    (GCF) bids, ensuring quality control and signing off all activity before a bid comes to the GCF team and GCF Board for final approval.

  • Act as brand guardian; champion the brand and encourage consistent use of GREAT by UK government departments and partners, upskilling where needed.

  • Develop and lead relationships with local marketing teams of UK companies operating in the market, working closely with the central GREAT Campaign and Partnership Team.

  • Champion reporting, evaluation, and ROI for GREAT in the region; regularly share best practice with the central GCF and GREAT HQ teams and other Regional Hubs.

  • You will be based at the British High Commission in Pretoria but ideally spend some time at the DBT office in Johannesburg.

    Resources managed (staff and expenditure):

    1 x HEO

    Essential qualifications, skills and experience

  • Experience of playing a leading role in campaigns and developing campaign content and messaging for a variety of channels.

  • Experience of managing diverse stakeholders in working together towards a common goal.

  • Experience of using insight to develop campaign objectives, messaging and creative solutions.

  • Experience in supporting integrated marketing strategies for multi-channel paid and no cost campaigns.

  • Experience in monitoring campaigns, analysing performance trends and developing recommendations to increase the effectiveness of campaigns.

  • Excellent networking skills with colleagues within your organisation.

  • Excellent interpersonal skills and experience in building trust with external partners.

  • The capability to drive progress in the face of a range of competing views and priorities in a complex environment.

    How to Apply

    For more information and job application details, see; British High Commission GREAT Programme Lead Africa SEO Jobs in South Africa

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