BitPesa Demand and Lead Generation Manager Jobs in Nairobi, Kenya

BitPesa Demand and Lead Generation Manager Jobs in Nairobi, Kenya

BitPesa is a digital foreign exchange and treasury solution that leverages cutting edge technology to significantly lower the cost and increase the speed of business payments to and from frontier markets.

With our API and white label products, our partners utilize our hybrid financial infrastructure and deep local knowledge to manage liquidity and send payments to dozens of bank networks and mobile money operators across Nigeria, Kenya, Ghana, Uganda, Tanzania, Senegal, and the DRC.

Licensed by the UK’s FCA and the Bank of Spain, BitPesa is a market-maker in every major African currency and opens corridors for business payments and trade between frontier markets and the rest of the world. Launched in Nairobi, BitPesa now has offices in Lagos, London, Luxembourg, Madrid, and Dakar.

Our company values are Accountability, Customer-Centricity, Resiliency, Creativity, Teamwork.

Job Summary:

As the Demand Generation Manager, you will be responsible for generating interest and leads at the top of the funnel in a multi-channel strategy.

We’re looking for a data-driven
experimenter willing to work intimately with our sales team and the head of marketing to help define and refine programs that target, nurture, and interest our target market.

The purpose is to use marketing to accelerate the development of the sales pipeline.

Responsible for balancing the company’s account-based marketing initiative with the broader strategy, management, and execution of our outbound marketing campaigns, the ideal candidate will understand or is interested in implementing best practices and processes for lead generation, target marketing, and end-to-end buyer’s journey analysis.

This role is expected to build and refine marketing programs, making adjustments based on A/B testing, campaign results, and team feedback.

Responsibilities