BIC Trade Marketing Manager Ghana & Cameroon Clusters Jobs in Ghana

BIC Trade Marketing Manager Ghana & Cameroon Clusters Jobs in Ghana


BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries.

As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team. With a strong commitment to encouraging future and current team members to “Unlock the Best You!” the BIC People Promise reinforces the principle that people are at the heart of its business success. BIC is committed to its team members and to the promise of helping them unlock their full potential.

Responsibilities

Marketing Plan conception:

  • Prioritize channels for each category and define the relevant activities to support growth of the business in the territory
  • Support the BDM in defining the optimum distribution strategy in the territory
  • Define the must have products and relevant POSM for each channel

    Marketing Plan execution:

  • Brief agency for BTL activities implementation
  • Ensure follow up of activities
    execution as per brief
  • Reporting of activities implemented
  • Work with the distributor’s sales team on POSM implementation
  • Work with the distributor’s sales team on the availability of must have products per channel
  • Work with Product Managers on packaging development

    Shopper understanding

  • Build knowledge on the shopper per category and per channel (Who, What, When, Where)
  • Define key purchasing drivers par category and per channel
  • Competitive intelligence
  • Update price value chain BIC vs. competition for the 3 categories and per channel every quarter
  • Understand and share main competitors field strategies and competitive advantages in channels

    Capabilities building

  • Train & coach distributor’s sales team on merchandising

    Requirements

  • Good knowledge of sales (channel, distribution, coverage, merchandising)
  • Good knowledge of marketing (strategy, operational, communication, research)
  • Good sense of analysis & planning ability
  • Good interpersonal relationship
  • Ability to work under pressure
  • Result focus
  • Good communication skills (writing & verbal)
  • Able to adapt and work in a team
  • Previous Professional experience:
  • Minimum 3 to 5 years of experience in Marketing or Sales roles in FMCG or relevant industry

    How to Apply

    Interested and qualified candidates should apply online by 8th October, 2019

    For more information and job application details, see; BIC Trade Marketing Manager Ghana & Cameroon Clusters Jobs in Ghana

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