Betafriend Social Media Manager Jobs in Nairobi, Kenya
Betafriend Social Media Manager Jobs in Nairobi, KenyaPosition Description The incumbent will be responsible for providing sports betting guidance on all our Social Media Channels.
The responsibilities are as follows:
Work with Brand team to create and manage brand persona and TOV
Create and implement Social Media Strategy
Work with Marketing and product team to create and drive all content planning
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Develop and expand community and/or influencer outreach efforts.
Liaise with online influencers, delivering multi-channel digital content strategies
Create weekly reports for management
Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Work with Marketing team to create and manage promotions and social ad campaigns,
Analyze key metrics and tweak strategy as needed.
Compile weekly reports for management’s review
Skills & Requirements
3rd level education a major plus
Fun, energetic, with great sense of humour and hard-working attitude
Must be passionate about sport – especially football
Must have 3 years’ experience in social media or a marketing team
Track record of managing creative social media, objective driven social campaigns (links and examples required on application).
Experience sourcing and managing content development and publishing.
Experience running campaigns across following social media platforms: Facebook, Twitter, Instagram, YouTube etc.)
Maintains excellent writing and language skills.
Experience running campaigns with bloggers and/or influencers to generate and distribute content
Displays ability to effectively communicate information and ideas in written and video format.
Practices superior time management.
Should be a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Must be interested in Football will be a very highly added advantage
How to Apply
Interested candidates should apply by emailing a CV and Cover Letter explaining their interest in the position and what they could bring to it to
Please specify the job title in the email subject.
Only complete applications will be considered.
Only successful applicants will be contacted.
The position will be based in Nairobi, Kenya and should be available to start ASAP.
Please send your resume by COB July 31,2020.
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