Behavioral Marketing Project Officer Jobs in Kenya
Behavioral Marketing Project Officer Jobs in Kenya
Role: The Project Officer will be responsible for managing the handwashing behaviour change work ensuring increased adoption and sustainability of handwashing behaviour in our growing network of over 3000 sanitation facilities in Kenya.
The Project Officer will work with a consulting team of behavioural researchers and strategists to conduct baseline research on the current status and target audiences; develop a handwashing behaviour change strategy, and in collaboration with the Customer Support team, experiment with interventions aimed at achieving the desired behaviour change.
S/he will develop and implement a monitoring and evaluation framework to measure the effectiveness of the interventions.
Duties and Responsibilities:
Manage the overall hand washing behavioral marketing project work
With the guidance of a consultant, conduct field research among franchisees and users within the target community
Support the iterative development of a hand washing behavior change strategy
Lead implementation of field interventions/experiments and iterations in line with the strategy
Work with the Customer Support team to conduct field surveys, interviews and observations
Work with the designer to ensure development of relevant creative collateral materials/tools as identified in the strategy
Ensure effective tracking of the success metrics throughout the implementation period
Develop a monitoring and evaluation framework and use the same to measure the effectiveness of the interventions
Regularly undertake market scanning to identify any emerging behaviors/trends among franchisees and users, and propose appropriate interventions
Identify gaps during strategy implementation and propose viable solutions to address the same
Work collaboratively with other customer facing teams to ensure clear communication on the behavioral marketing work
Develop weekly reports on all the activities undertaken
Take responsibility for the management of all the expenses relating to the project including developing activity budgets, requisition of payments
and reconciliation.
Requirements:
Bachelor’s degree in marketing, communications, design, psychology, or other relevant discipline
Has proven experience designing and implementing behavioral marketing campaigns (or human-centered design / social marketing / behavior change communications efforts) which have yielded measurable results (increase in adoption rates)
Experience in conducting qualitative and quantitative field research
Willingness to work in urban informal settlements
Excellent verbal and written communication skills
Fluent in English and Swahili
Digitally Native: experienced using MS Office Suite, Google Suite, Data Analysis tools like Tableau
Ability to analyze data and develop effective reports and presentations
Passion for creativity and innovation
Do NOT apply if…
you cannot think of 10+ people top of mind who we could call right now and they’d speak glowingly about your collaborative spirit
you cannot speak to at least 3 experiments you’ve run in your work / personal life
you’re bothered by customer complaints
We offer an interesting and challenging position within a multicultural and dynamic environment, promoting a product and practices that make a significant positive impact, working with a highly motivated team who is passionate about the cause.
Required Documents for Shortlisting
NHIF
NSSF
KRA PIN
Police Clearance Certificate
Academic Transcripts and Academic Certificates
How to Apply
For more information and job application details, see; Behavioral Marketing Project Officer Jobs in Kenya
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