Banking Sector Marketing Officer Jobs in Kenya
Banking Sector Marketing Officer Jobs in Kenya
The Marketing Officer will be responsible of coordination of all marketing and social media activities of the Bank, running marketing campaigns end-to-end in a view to achieve clear business and marketing objectives within given timeframes and allocated resources.
Key Responsibilities
Identify, develop and evaluate marketing initiatives based on marketing strategy
Design and plan marketing campaigns in view of targeting profiled customer segments
Formulate marketing process, procedure and policies to ensure compliance
Understand customer behaviour and the customer journey in order to enhance the customer experience
Develop business cases for marketing campaigns and projects
Carry out a profiling exercise on targeted audiences to identify and define audiences
Develop optimal marketing programs which will trigger the desired response from the target audience
Leverage digital marketing capabilities of the bank
Undertake Marketing campaigns and organize marketing events and promotional activities
Preparing advertising budgets and coordinating with ad agencies
Managing Press releases, bulletin board ads and other similar tasks
Compute the campaign cost and manage the allocated budget
Measure and take ownership of the return on the marketing investment in the marketing campaigns by establishing metrics to assess the impact of the campaigns
Provide writing and editing support for all outbound communication including all promotional materials, website content, and the Association’s annual report.
Engage in effective corporate and product branding
Manage events and marketing communication agencies
Lead the marketing campaign team in order to stay focus on the quality of execution
and results
Conduct market research and environment scanning
Prepare detailed and elaborate bi-weekly and monthly reports to facilitate timely decision- making by management.
Conduct regular market research and customer surveys
Monitor competitor activities
Qualifications for the Job
Bachelor’s degree in Marketing, Business Management or any related field
At least 4 years of professional experience in Marketing
Banking and Finance experience is not mandatory but will constitute an advantage
Proven track record in executing digital marketing campaigns including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Mobile Marketing, E-mail Marketing and Social Media Marketing amongst other digital marketing techniques
Creative, solution and result oriented
Excellent project management skills with an analytical acumen
A member of Chartered Institute of Marketing
How to apply
If you are up to the challenge & fit the required profile, please apply highlighting your qualification, experience and career aspirations match the requirement for this position.
Application should be sent latest 19th September 2018 clearly indicating the position you are applying for on the Subject to: recruitment@spirebank.co.ke
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