Awash Wine Share company Brand Manager Jobs in Ethiopia

Awash Wine Share company Brand Manager Jobs in Ethiopia

Purpose of the Job

  • To drive and facilitate profitable growth of the Awash Wine Brand (or Brands) attributed to the role.

  • Development of long-term strategy and short-term brand plan implementation (full marketing-mix) for that brand (s).

  • To identify and explore new growth initiatives and synergies for those brands.

  • To ensure that marketing resources are used efficiently and in a profitable way.

  • To lead and develop best-practice marketing tools within Awash seeking strategic and efficiency improvement specifically within Brand and Advertising management.

    Main Responsibilities

  • Formulate and develop brand marketing plans (ATL / BTL - in coordination with Trade Marketing, Activation, and Channel Management) to reach the targeted consumer and brand positioning (360° brand activities).

  • Define the brand marketing mix strategy (pricing, packaging, channel merchandising, advertising, and promotion).

  • Align brand growth and marketing plans to company strategic plans.

  • Identify and develop brand marketing ideas/initiatives

  • Conceptualization, production, and enforcement of the brand visual identity

  • Deliver the brand’s profit, volume, and market share objectives

  • Conduct research and use analysis for brand development and growth.

  • Create, execute, record, and evaluate ATL and BTL campaigns

  • Understand competitor brand strategies/activities and build winning counter strategies for AWASH brands.

  • Manage brand commercial information, including profitability

  • Coordinate and monitor new product/brand packaging developments

  • Communicate the brand plan to the Management Team

  • Develop the brand budget. In coordination with the Channel Marketing Manager, allocate the brand BTL budget

  • Control and monitor the brand ATL & BTL budget

  • Report adequately on brand activities, health indicators & positioning, and competitive brand activities.

    Job Requirements

  • A Bachelor’s Degree in marketing management, or other related fields.

  • High level of commercial and business understanding

  • Minimum of 4 years FMCG or creative Agency experience

    How to Apply

  • All interested and qualified candidates can apply online at, by sending a non-returnable CV and cover letter on or before September 19, 2020.

    Awash Wine Share Company, Addis Ababa, Ethiopia,

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