Awash Wine Share company Brand Manager Jobs in Ethiopia
Awash Wine Share company Brand Manager Jobs in Ethiopia
Purpose of the JobTo drive and facilitate profitable growth of the Awash Wine Brand (or Brands) attributed to the role.
Development of long-term strategy and short-term brand plan implementation (full marketing-mix) for that brand (s).
To identify and explore new growth initiatives and synergies for those brands.
To ensure that marketing resources are used efficiently and in a profitable way.
To lead and develop best-practice marketing tools within Awash seeking strategic and efficiency improvement specifically within Brand and Advertising management.
Main Responsibilities
Formulate and develop brand marketing plans (ATL / BTL - in coordination with Trade Marketing, Activation, and Channel Management) to reach the targeted consumer and brand positioning (360° brand activities).
Define the brand marketing mix strategy (pricing, packaging, channel merchandising, advertising, and promotion).
Align brand growth and marketing plans to company strategic plans.
Identify and develop brand marketing ideas/initiatives
Conceptualization, production, and enforcement of the brand visual identity
Deliver the brand’s profit, volume, and market share objectives
Conduct research and use analysis for brand development and growth.
Create, execute, record, and evaluate ATL and BTL campaigns
Understand competitor brand strategies/activities and build winning counter strategies for AWASH brands.
Manage brand commercial information, including profitability
Coordinate and monitor new product/brand packaging developments
Communicate the brand plan to the Management Team
Develop the brand budget. In coordination with the Channel Marketing Manager, allocate the brand BTL budget
Control and monitor the brand ATL & BTL budget
Report adequately on brand activities, health indicators & positioning, and competitive brand activities.
Job Requirements
A Bachelor’s Degree in marketing management, or other related fields.
High level of commercial and business understanding
Minimum of 4 years FMCG or creative Agency experience
How to Apply
All interested and qualified candidates can apply online at, www.ethiojobs.com by sending a non-returnable CV and cover letter on or before September 19, 2020.
Awash Wine Share Company, Addis Ababa, Ethiopia,
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