AutoXpress Ltd Digital Marketing Analyst Jobs in Kenya

AutoXpress Ltd Digital Marketing Analyst Jobs in Kenya


Basic Functions

  • The Digital Marketing Analyst will be part of our growing online marketing team at AutoXpress.

  • The role will deliver analysis and insights through digital marketing channels as well as oversee customer behavior outcomes while focusing on the revenue and scalability across multiple channels.

  • Reporting to the Head of Retail Engagement, this person works with multiple teams to achieving business goals.

    Principal Accountabilities

  • Provide recommendations for integrated campaigns based on previous success metrics, recommend targets, deliver campaign results, and actionable insights upon campaign completion.

  • Interpret data, analyse results using statistical techniques and provide ongoing reports including actionable insights in order to improve the campaign

  • Complete analysis of online metrics including website, surveys, email, digital, etc.

  • Create holistic dashboards by pulling data from different data sources for presentations to various leaders throughout the company
    SEM

  • Collaborate on the paid search strategy & tactical plan to drive organic growth and eCommerce sales. Execute the tactical plan.

  • Drive paid search CRO for purchase funnels and lead generation funnels

  • Execute recommendations, including bidding strategies, ad copy creation, keyword research & strategies, comparative testing, adjustments, etc.

  • Monitor paid search campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

  • Perform competitive analysis

  • Work with the Content & Creative teams to create effective YouTube ad content

  • Work with the Social Media team to help drive impactful paid targets

  • Audit campaigns and landing pages for CRO effectiveness and conversion opportunities

    SEO

  • Collaborate on the SEO strategy & tactical plan to drive organic growth and eCommerce sales. Execute the tactical plan.

  • Perform ongoing keyword discovery, expansion, and optimization.

  • Ensure unique content per page, manage backlinks and keyword performance trends
    Audit content performance in SERPs, align with user journeys, trends and competitor insights to produce actionable insights

  • Perform competitive analysis

  • Provide SEO guidance (content reallocation/consolidation/growth, site, and navigation structure, URLs, etc.) to achieve website user and sales goals

  • Work with the content team to drive impactful SEO in content creation and content programming

  • Audit websites for SEO effectiveness and conversion opportunities

    Analysis and Reporting

  • Identify trends and actionable insights, optimize spend and performance based on the insights

  • Plan, execute and measure experiments and conversion tests (A/B and multivariate) to improve macro & micro-conversion rates.

  • Utilize strong analytical ability to evaluate end-to-end customer experience across
    multiple channels and customer touchpoints.

  • Optimize user funnels, identify opportunities for new features and optimizations.

  • Inform the team of upcoming algorithm changes & their impact to acquisition efforts

  • Measure and report performance of digital marketing campaigns, and assess against goals (ROI, KPIs, targets).

  • Collaborate with and supply data/insights to different teams on a regular basis.

  • Strong experience with industry-standard tools such as Ahrefs, GA, Search Console and others.

  • Evaluate emerging technologies, provide perspective for adoption where appropriate
    Brainstorm new and creative growth strategies.

  • Report regularly on activities, insights, and provide actionable input toward organizational goals.

  • Complete special projects as assigned.

    Key Competencies

  • 3+ years’ experience leveraging earned, owned and paid media and/or working for an advertising agency

  • Excellent verbal and written communication skills, including the ability to effectively communicate with team and customers

  • Strong understanding of digital advertising metrics

  • Experience creating digital and marketing strategies

    Education, Experience and Knowledge

    The Minimum Requirements of this job are:

  • Bachelor's degree in Marketing, Analytics or related field

  • Recent Google Adwords Certification preferred

  • Experience in working with Google Analytics, which includes behaviour analysis, conversion types, attribution modelling, and tracking campaigns via UTM links. Google Analytics certification preferred but not required.

  • Experience in SEM, leveraging a coordinated strategy of approaches such as text ads, display ads, & retargeting blended with social, video, & website data for optimum gains.
  • Knowledge of bidding algorithms required, Wordstream & SEMRush experience a plus.

  • Understanding of SEO and how it interconnects with SEM & other channels to achieve goals.

  • A strong CRO regimen of techniques that support implementing hypothesis, providing correlation and causation.

  • Deep understanding of Excel, able to pull in data and manipulate as needed for analysis, sharing, etc

    Certifications Required

  • Digital Marketing relevant certificates

  • SEO

  • SEM

    Degree Qualifications

  • Bachelor’s Degree

    How to Apply

    For more information and job application details, see; AutoXpress Ltd Digital Marketing Analyst Jobs in Kenya

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