AUA Industria Marketing Lead Jobs in Nairobi, Kenya

AUA Industria Marketing Lead Job in Nairobi, Kenya


Role Summary

  • We are seeking a skilled, reliable, efficient, Marketing Lead to join our organization.

  • In this position, you will be is responsible for developing, implementing and executing strategic marketing plans for AUA in order to attract potential customers and retain existing ones.

    Key Functions / Accountabilities

  • Prepare a comprehensive brand strategy for the company. Where necessary, change and update the existing strategy to maintain a fresh and modern profile.

  • Prepare and update where necessary a comprehensive company brand identity standards/guidelines.

  • Create all types of media content, including, but not limited to websites, brochures, data-sheets, presentations, banners, articles, printed materials, press releases, advertisements, videos, animations etc.

  • Lead company online social media presence.
  • Liaise with various stakeholders to drive meaningful updates to these properties in a timely manner.

  • Capture content for the use in media creation, including, but not limited to photographs, video and audio content. This will require travel to sites.

  • Keep up to date with marketing trends and make recommendations to the directors on changes to brand and marketing strategy

  • Monitor and report on the effectiveness of marketing strategy

  • Make improvements to the website usability

  • Ensure website and company profile content is updated regularly to reflect current product offerings and achievements.

  • Ensure quality of all finished marketing materials.

  • Create systems to collect contact information for marketing campaigns.

  • Create copy for brochures, data-sheets and other marketing materials

  • Assist in sales presentations

  • Support AUA sales efforts through provision of required marketing
    materials, such as presentations, diagrams, data-sheets etc.

    Qualifications for this Position are

  • Bachelor’s Degree (in Marketing, PR or Commerce would be an asset)

  • Minimum 3 years in a similar position, working for a similar sized organization

  • Experience managing PPC, SEO, email marketing campaigns and social media presence

  • Strong understanding of current marketing concepts, strategies and best practices

  • Strong understanding of project management and task organization

  • Expert knowledge of Apple Keynote and Pages. Good knowledge of Apple Sheets

  • Good knowledge of Google Drive, Docs, Sheets and Slides

  • Good knowledge of Adobe Premier or other video creation and editing software

  • Good knowledge of AutoCAD

  • Ability to prioritize competing tasks and effectively communicate delivery timelines to team members

  • Strong communications and organization skills

  • Ability to manage multiple priorities and stay organized

  • Strong analytical skills

  • Organization Awareness/Commercial acumen

    How to Apply

  • Interested candidates should send their cover letter and CV including three referees to hr@aua.co.ke not later than 4th September, 2020.

  • Please indicate “Marketing Lead” as the subject line of your email.

  • Only shortlisted candidates will be contacted.

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