Armada Human Capital GIN Brand Ambassador Jobs in Kenya

Armada Human Capital GIN Brand Ambassador Jobs in Kenya


Job Summary

  • To raise the profile of our clients Kenya strategic Gin brands to their targeted audience and provide rational reassurance to brand marketing in all East Africa

    Primary Responsibilities

    Brand Education

  • PR sales force ensuring comprehensive understanding of the categories, brands' specificities and key differentiating qualities
    Conducting tastings / education for groups of target consumers, opinion leaders, creative and PR agencies and media houses

  • Increasing share of mind for Gin brands among PR employees and key brand stakeholders

  • Conduct tastings and mentoring sessions for Bartenders and Bar managers on the Gin Hub portfolio

  • Pair with influential partners to offer new and exciting mentoring sessions for the market

    Business and Brand Development

  • Recruit and convert Key influencers and target consumers to the brand through trial and brand education.

  • Nurturing business to consumer and business to business contacts building loyalty, advocacy and sales through regular provision of best practices

  • Optimize visibility and identify opportunities (e.g. in-store communication) for the brand in the off-trade; assist sales team with store merchandising, incorporating POS materials etc.

  • Maintain top of mind presence with Key brand stakeholders – Key accounts, PRK Sales, PRK Official distributors

  • Actively push listings of Beefeater, Inverroche, Malfy and Monkey 47

  • Engage with all RTM teams to assist in tackling GMA issues in Kenya

  • Assist heavily with regional PVA plan

  • Work with Trade Development team as a key asset to visibility and listing drive pan-Kenya

  • Work on own initiative to seek out new business opportunities in the market

    Digital / PR Support

  • Identifying PR opportunities suitable for Gin Hub brands in line with their communication platform

  • Ensuring media coverage through brand ambassador presence

  • Actively self-promote on Instagram and twitter to display position of Gin connoisseur and social individual – in line with brand identities

  • Build social and professional network to be seen as a key individual in the alcohol industry/social scene

    Brand Advocacy

  • Developing relationships with key media, industry, distributor, trade partners that can play a key role in building brand reputation, volume movement, listing drives, event attendance

  • Exploring opportunities within the Gin target audience in the market

  • Exploring the market for existing and new opportunities to increase share of mind and share of throat with a clear focus on enhancing brand image and equity

  • Explore results of consumer insights and implement brand activations based on findings

    Expansion of the Business in East Africa

  • Organizing events and tastings in East African markets to drive sales and awareness of the Gin Portfolio

  • Mentoring key customers and influencers on taste and brand identity

  • Implementing Top of Mind practice for Pernod Ricard Gin portfolio amongst affiliates
    Assisting East Africa teams in terms of drinks strategy, product/brand information, tastings, listing, overall business and brand development

    Reporting to Affiliate and Brand Owner

  • Reporting Gin Hub brands and competition monthly activities with recommendation and best practices on a monthly and timely basis – Brand Owner & Affiliate

  • Weekly calendar and status report – Affiliate

  • Being the eye and the ear of the market by analyzing trade/consumer insights – Brand Owner and Affiliate

  • Following price analysis and sales performances and offering recommendations to affiliate – Affiliate

  • Tentative Monthly Brand Ambassador calendar to be shared with Brand Manager and Head of Commercial at end of previous month – Affiliate
    Alignment of key objectives and KPIs with Brand Manager and Head of Commercial

  • Timely reporting of Brand Ambassador activities as and when requested

  • Clear monitoring of stock usage for mentoring sessions and activations

    Key Requirements

  • Bachelor’s Degree in a relevant discipline
    Sales and Marketing professional qualifications will be an added advantage

  • Three (3) years’ work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets

  • A dynamic, entrepreneurial and enthusiastic ‘can do’ attitude

  • A flair to present with passion – demonstrating on target messaging and brings messaging to life through positioning a compelling story to engage audiences

  • A self-confident, outgoing individual who actively enjoys building strong relationships Working collaboratively with peers to achieve results together – a team player

  • A self-starter who takes initiative to make things happen

  • Respects the company and the brands positioning, key messaging and ways of working
    Commitment to deliver quality executions on time – is reliable and hardworking

  • A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community

  • Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brands and company in an appropriate manner

  • A responsible attitude and approach towards alcohol

  • Strong social networking skills

  • Strong numeracy skills

  • Interest in bars/mixology

    How to Apply

    For more information and job application details, see; Armada Human Capital GIN Brand Ambassador Jobs in Kenya

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