Amnesty International Kenya Communications and Membership Manager Jobs

Amnesty International is a Nobel Peace Prize-winning global movement of over three million people committed to campaigning and action to improve human rights standards enshrined in the Kenyan Constitution and International Law. Amnesty International Kenya exists for three primary goals namely to;

  • Undertake and publish investigative research and information to inform policy dialogue with duty-bearers;
  • Strengthen civic campaigning capacities to act for our values of national cohesion and constitutionalism;
  • Promote and protect constitutional values, the bill of rights and the rule of law in Kenya;
  • The Campaign Manager plays a strategic management role and manages a team of staff and financial resources dedicated to one of the campaigns being run under our organisational Strategic Framework. The office-holder shall work independently to plan and manage campaigns that make significant impact in the lives of persons at risk, allies and duty-bearers.
  • He or she will also play an active role within the Amnesty international campaigner community to shape international campaigns relevant for Kenya and the international human rights movement.

    Provide communications leadership and build a large and inclusive national movement that has a significant impact on the protection and promotion of human rights in Kenya and internationally. Delivering an important part of the strategic Framework 2018-2020, this position shall manage communications, brand and supporter strategy, ensure delivery of our mass and social media objectives and design materials for diverse external constituencies.

    Main Responsibilities

  • To design , manage and innovate communications strategies to deliver Amnesty International Kenya’s overall theory of change, program goals, results and relevance
  • To publicise and strengthen the voice and agency of human rights defenders and persons at risk nationally
  • To manage conversations and platforms that can attract and retain a considerable number of supporters and members, alliances and funding for human rights work in Kenya
  • Manage the communications and membership team by ensuring overall team effectiveness, actively managing performance, team welfare, recruitment and onboarding, learning and development and liaising with the Finance and Administration team on administrative issues relating to the respective staff.
  • Manage the communications budget while ensuring cost effectiveness and alignment to project activities

    A change-maker with a passion and understanding of human rights, you will ensure all Amnesty public and internal communications are underpinned by our theory of change by;

  • Representing Amnesty and actively promoting the values and obligations contained in the constitution and international human rights standards and covenants;
  • Coordinating an impactful development communications strategy in line with the Strategic Framework that demonstrates Amnesty’s public relevance to human rights protection in the daily events, issues and conversations of millions of Kenyans;
  • Designing and managing a mass and social media scaled strategy with communications officer that directly reaches persons at risk, allies and duty-bearers nationally and across the 47 counties and indirectly through social and mass media;
  • Ensuring powerful and compelling impact documentation including active citizen’s storytelling, reporting and learning, campaign branding and messaging;
  • Acting as brand holder by designing and maintaining strict compliance in all templates for reports, briefs and other publications;
  • Input into design of, edit and sign-off on high quality briefs, guide and reports before publication;
  • Coordinating our members and supporter database and other platforms to consistently communicate and interact with contacts and supporters
  • Designing and oversee partnerships, mass and social media analytical tools and approaches that capture and expand our reach, effectiveness and impact and supports the emergence of active, empowered and ethical
    circles of conscience nationally
  • Engaging and supporting other Amnesty initiatives nationally, regionally and globally in order to build comparative understanding and synergies across the Amnesty movement.

    What Does Success Look Like in This Job?

  • Amnesty Kenya maintains a primary thought-leadership position publicly on human rights, active citizenship and responsive and accountable state
  • Amnesty International Kenya establishes new practise, tools and approaches that supports bottom up leadership
  • Quality proactive representation of human rights as a public interest issue within mass and popular culture

    Skills and Experience:


  • Commitment to Amnesty’s organisational values and vision and Kenyan Constitution
  • At least 5 years relevant experience in communications, advertising, new agencies, mass entertainment, humanitarian, large data management and or membership based organisations
  • Demonstrated ability to lead and manage staff and financial resources;
  • Demonstrated ability to frame compelling content for the public and develop short and long-term strategies to achieve public behavioural change;
  • Demonstrated experience of working with the advertising, public relations and news agencies
  • Proven and demonstrable capacity to develop a vast follower and friend base within the social media;
  • Creative capacity to document using photography and audio-visual documentation;
  • Direct experience working with digital, print, radio and television journalists and the commitment to the contribution they can make to strengthening open governance and democratic development;
  • Proven ability to edit materials and review/adapt them to fast changing political situations, exercising and promoting creative thinking;
  • A confident communicator with excellent analytical, presentation and editorial digital skills;
  • Team leadership, outstanding social and intercultural skills and proven ability to multi task and work to deadlines, sometimes under pressure
  • Ability to operate and lead under pressure and in challenging situations; and take quick and firm decisions.
  • Demonstrated extensive and professional use of social media (Twitter, Facebook, YouTube, Instagram among others).


  • Experience of interviewing, capturing and amplifying in an appropriate manner the voices and agency of witnesses and survivors of human rights violations
  • Experience of creating and supporting brand ambassadors, especially from a human rights or development focus
  • Demonstrated expertise or qualifications in public education, curriculum development, participatory adult learning and or managing online audio-visual digital content for mass coverage
  • Experience of leading several teams simultaneously and contributing to setting priorities, motivating oneself and others, and resolving team conflicts.

    How You Work:

  • The Behaviour Framework focuses on how we work rather than what our job is designed to do. It articulates the behaviours that are expected from a group of professionals who are working effectively together. It includes

  • Delivering results – Working with others – Developing oneself and others – Contributing to a dynamic and effective IS – Making decisions – Taking the initiative – Communicating and influencing.

    Application Process

  • Applicants should send an email with subject heading “Application and the Position of Interest” and PDF attachment that includes cover letter and a CV to by Friday 22 June, 2018 5pm

    For more information and job application details, see; Amnesty International Kenya Communications and Membership Manager Jobs

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