Aman HMO Social Media Manager Jobs in Nigeria
Role Overview
The Social Media Manager is responsible for developing, executing and optimizing social media strategies that enhance brand visibility, audience engagement, lead generation and business growth.
The role oversees content creation, community management, paid social campaigns, performance analytics and digital brand positioning across multiple social media platforms.
The position plays a key role in supporting marketing objectives, strengthening customer relationships and driving qualified leads for Aman HMO's products and services.
Key Responsibilities
Social Media Strategy
Develop and implement a comprehensive social media strategy aligned with organizational marketing and business objectives.
Establish platform-specific content, engagement and growth goals.
Research industry trends, competitor activities and audience interests to identify growth opportunities.
Continuously test, evaluate and refine social media strategies using performance insights and analytics.
Content Creation and Management
Create engaging, informative and brand-aligned content for social media platforms.
Manage content across Instagram, Facebook, LinkedIn, TikTok, X and other relevant channels.
Develop diverse content formats including:
Graphics
Carousels
Reels
Short-form videos
Stories
Educational posts
Campaign content
Polls and interactive content
Write compelling captions, social media copy, scripts and calls-to-action.
Maintain a structured content calendar and publishing schedule.
Ensure brand consistency across all content and channels.
Collaborate with designers, videographers, marketing teams and stakeholders to produce high-quality content.
Community Management
Manage and grow Aman HMO's online communities and social media presence.
Respond promptly and professionally to comments, messages and customer enquiries.
Encourage meaningful audience engagement and conversations.
Monitor brand mentions and online discussions.
Support positive brand reputation management.
Escalate sensitive customer concerns to appropriate departments when necessary.
Identify and route potential leads and enquiries for follow-up.
Lead Generation and Business Growth
Develop social media campaigns designed to generate qualified leads and business opportunities.
Work closely with Sales and Business Development teams to support lead conversion.
Create content that effectively communicates the value of Aman HMO products and services.
Develop strong calls-to-action that drive enquiries, consultations, registrations and conversions.
Track social-media-generated leads and recommend
improvements to the conversion journey.
Paid Social Media Advertising
Plan, execute and optimize paid social media campaigns.
Manage advertising budgets effectively to maximize reach, engagement, leads and conversions.
Monitor campaign performance and implement data-driven improvements.
Prepare advertising performance and return-on-investment reports.
Analytics and Reporting
Monitor and analyze social media performance using analytics and reporting tools.
Track key performance indicators including:
Reach
Impressions
Engagement
Audience growth
Website traffic
Leads
Conversions
Campaign performance
Prepare weekly and monthly performance reports.
Provide actionable recommendations to improve results.
Take ownership of social media KPIs and continuously improve performance outcomes.
Required Skills and Qualifications
Relevant experience in social media management, digital marketing, content marketing or a related field.
Proven experience managing professional or corporate social media accounts.
Strong content creation and copywriting abilities.
Excellent understanding of social media platforms, algorithms, audience behavior and industry trends.
Experience with social media analytics and reporting tools.
Knowledge of paid social media advertising is an advantage.
Strong understanding of digital marketing and lead-generation principles.
Excellent written and verbal communication skills.
Strong attention to detail and ability to maintain brand consistency.
Ability to work independently while collaborating effectively with cross-functional teams.
Strong organizational and time-management skills.
Core Competencies
Digital Marketing Competencies
Social Media Strategy Development.
Content Marketing.
Lead Generation.
Brand Management.
Paid Social Advertising.
Content and Communication Competencies
Copywriting.
Storytelling.
Content Planning and Scheduling.
Audience Engagement.
Community Management.
Analytical Competencies
Performance Analysis.
Data Interpretation.
Reporting and Insights.
Campaign Optimization.
Personal Competencies
Creativity and Innovation.
Attention to Detail.
Initiative and Accountability.
Adaptability.
Time Management.
Collaboration and Teamwork.
Ideal Candidate Profile
A creative and results-driven social media professional with experience building and managing successful digital communities.
Strong understanding of content marketing, digital engagement and lead generation.
Able to combine creativity with data-driven decision-making.
Passionate about brand growth, customer engagement and delivering measurable business results through social media.
How to Apply
Interested candidates should send their CV to hr@amanhmo.com Subject: Senior Sales Manager
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