Aga Khan Foundation Jobs Kenya
Aga Khan Foundation, East Africa Digital Media Engagement Officer Jobs in Kenya
Are you committed to driving organizational objectives using technology? Do you have the innovation, drive, creativity and experience required to provide support for local resources mobilization using digital assets?
The Aga Khan Foundation (East Africa) is seeking a dynamic and qualified digital media officer to support the yetu initiative. Yetu is a project that seeks to build the ecosystem for local philanthropy in Kenya.
The digital media officer will conduct online marketing of the yetu platform and provide support to the project partners in campaign planning and execution using a digital lens. The suitable candidates will also strengthen the capacity of benefiting organizations on method and tools for media engagement while tracking performance.Main duties and responsibilitiesLead, develop and implement digital media fundraising campaigns designed to engage citizens to donate to various causes
Developing digital marketing strategies for civil society organizations including defining the opportunity and developing the requirements to implement the strategy
Develop campaign creative concepts and create quality content for owned, earned and paid for channels
Help to formulate and implement a robust campaign testing and refinement strategy
Developing audience segmentation and targeting strategies, using cluster analysis, predictive modelling and leading edges analytical techniques
Support the production of daily, weekly and monthly online engagement reports
Consistently monitor and evaluate the effectiveness of online marketing activities and campaigns, drawing actionable next steps from the analysis using predefined key performance indicators. This includes setting up donations forms and monitoring conversion rates
Responsible for analysing performance of all digital channels including websites, email, social media and affiliate channels, with recommendations for improvements
Proposing, contributing to and verifying testing and targeting/personalization strategies that help our partners reach their campaign fundraising and
Build the capacity of civil society organizations (CSOs) on digital fundraising
Ensure fundraising efforts are fully integrated into broader communications strategy and initiatives
Required qualifications, experience and competencies
Three years demonstrated experience in digital content development, planning and execution (including but not limited to, web publishing, social media, content marketing, email and SEO)
Experience driving successful online fundraising campaigns and crowdfunds
Experience of running social media advertising campaigns
Hands-on strong work experience with CRM and CMS tools, google analytics, web trends, site catalyst and similar tools
Ability to manage membership/contacts database and experience in data analysis and audience segmentation
Knowledge of photos and video editing software, experience in graphic design, illustration, creative visuals or related field will be an added advantage
An understanding of web development and design and previous experience commissioning and overseeing development projects
Excellent communications and copywriting skills for both web and email
How to Apply:
Interested applicants should submit a cover letter, CV and names and contact information of three professional referees by 31st March 2017 with “Digital Media Engagement Officer (YETU)” in the subject line addressed to the regional human resource director, Aga Khan Foundation (East Africa) by email to [email protected]
Only shortlisted candidates will be contacted
The Aga Khan foundation is an agency of the Aga Khan Development network (www.akdn.org)
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