Aga Khan Foundation Jobs Kenya

Aga Khan Foundation, East Africa Digital Media Engagement Officer Jobs in Kenya


Are you committed to driving organizational objectives using technology? Do you have the innovation, drive, creativity and experience required to provide support for local resources mobilization using digital assets?

The Aga Khan Foundation (East Africa) is seeking a dynamic and qualified digital media officer to support the yetu initiative. Yetu is a project that seeks to build the ecosystem for local philanthropy in Kenya.

The digital media officer will conduct online marketing of the yetu platform and provide support to the project partners in campaign planning and execution using a digital lens. The suitable candidates will also strengthen the capacity of benefiting organizations on method and tools for media engagement while tracking performance.

Main duties and responsibilities

  • Lead, develop and implement digital media fundraising campaigns designed to engage citizens to donate to various causes
  • Developing digital marketing strategies for civil society organizations including defining the opportunity and developing the requirements to implement the strategy
  • Develop campaign creative concepts and create quality content for owned, earned and paid for channels
  • Help to formulate and implement a robust campaign testing and refinement strategy
  • Developing audience segmentation and targeting strategies, using cluster analysis, predictive modelling and leading edges analytical techniques
  • Support the production of daily, weekly and monthly online engagement reports
  • Consistently monitor and evaluate the effectiveness of online marketing activities and campaigns, drawing actionable next steps from the analysis using predefined key performance indicators. This includes setting up donations forms and monitoring conversion rates
  • Responsible for analysing performance of all digital channels including websites, email, social media and affiliate channels, with recommendations for improvements
  • Proposing, contributing to and verifying testing and targeting/personalization strategies that help our partners reach their campaign fundraising and
    awareness goals
  • Build the capacity of civil society organizations (CSOs) on digital fundraising
  • Ensure fundraising efforts are fully integrated into broader communications strategy and initiatives

    Required qualifications, experience and competencies

  • Three years demonstrated experience in digital content development, planning and execution (including but not limited to, web publishing, social media, content marketing, email and SEO)
  • Experience driving successful online fundraising campaigns and crowdfunds
  • Experience of running social media advertising campaigns
  • Hands-on strong work experience with CRM and CMS tools, google analytics, web trends, site catalyst and similar tools
  • Ability to manage membership/contacts database and experience in data analysis and audience segmentation
  • Knowledge of photos and video editing software, experience in graphic design, illustration, creative visuals or related field will be an added advantage
  • An understanding of web development and design and previous experience commissioning and overseeing development projects
  • Excellent communications and copywriting skills for both web and email

    How to Apply:

    Interested applicants should submit a cover letter, CV and names and contact information of three professional referees by 31st March 2017 with “Digital Media Engagement Officer (YETU)” in the subject line addressed to the regional human resource director, Aga Khan Foundation (East Africa) by email to [email protected]

    Only shortlisted candidates will be contacted

    The Aga Khan foundation is an agency of the Aga Khan Development network (www.akdn.org)

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