Africa Nazarene University Director - Marketing Jobs in Kenya
Africa Nazarene University Director - Marketing Jobs in KenyaJob Purpose
Responsible for managing articulation of the University’s bundle of programmes, attributes, andDevelop and monitor integrated marketing strategy, program, policy, procedures, plan and
value proposition to bring in new students, and enhancing the student journey, brand
touchpoints and environments to satisfy existing students.
Spearhead the strategic and tactical execution of marketing campaigns, including design of
test/control segmentation, results reporting, analysis, and recommendations
Establish the University’s brand book including brand features and unique selling
Align and manage brand projection and positioning for the University.
Monitor brand impact and growth for improvement
Direct market studies to identify customer needs, target groups and demographic segments.
Develop go to market approaches
Lead the development of customer expectation standards and collection tools for the
Continuously review customer needs and university offerings
Identify new frontiers and potential markets for growth. Lead feasibility studies in the
identified markets for suitability
Manage independent recruiters, agencies, and outsourced parties
Contribute to the pricing model of the university program offering based on the market
trends and internal cost drivers
Develop key marketing performance metrics and tracking tools to provide market research,
forecasts, competitive analyses, campaign results, and consumer trends in order to translate
results into actionable insights for marketing team
Coordinate advertising efforts for the University
Lead business intelligence/ research end to end process
Mentor and coach subordinate staff
Develop and monitor the department annual plan and budget
Skills and Competencies:
Executive disposition, and demonstrate high levels of integrity
Ability to develop long term integrated and cross-functional operational plans
Ability to operationalise strategy into action for the function
Ability to sell the vision of the university
Business/Financial acumen, business savvy, innovative
Strategic management skills
Organizing and planning skills
How to Apply
For more details on the role profiles including job specifications and responsibilities, please refer to the attached ANU Job Profiles
Applications giving full details of age, marital status, education and professional qualifications, experience, current post, salary and other financial benefits, copies of certificates, curriculum vitae, transcripts, the names and addresses of three referees (one of whom should be present or previous employer) should be addressed to: –
The Vice Chancellor
Africa Nazarene University
P.O. Box 53067 – 00200
Applications should reach the office not later than 8th October, 2019.
Applications could also be dropped at the Vice Chancellor’s Office at the Ongata Rongai Campus. Note that only short listed candidates will be contacted.
Please note that Africa Nazarene University is an Equal Opportunity Employer
For more information and job application details, see; Africa Nazarene University Director - Marketing Jobs in Kenya
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