Africa Nazarene University Director - Marketing Jobs in Kenya

Africa Nazarene University Director - Marketing Jobs in Kenya

Job Purpose

Responsible for managing articulation of the University’s bundle of programmes, attributes, and
value proposition to bring in new students, and enhancing the student journey, brand
touchpoints and environments to satisfy existing students.

Key Responsibilities

  • Develop and monitor integrated marketing strategy, program, policy, procedures, plan and
    guidelines
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of
    test/control segmentation, results reporting, analysis, and recommendations
  • Establish the University’s brand book including brand features and unique selling
    proposition.
  • Align and manage brand projection and positioning for the University.
  • Monitor brand impact and growth for improvement
  • Direct market studies to identify customer needs, target groups and demographic segments.
    Develop go to market approaches
  • Lead the development of customer expectation standards and collection tools for the
    University.
  • Continuously review customer needs and university offerings
  • Identify new frontiers and potential markets for growth. Lead feasibility studies in the
    identified markets for suitability
  • Manage independent recruiters, agencies, and outsourced parties
  • Contribute to the pricing model of the university program offering based on the market
    trends and internal cost drivers
  • Develop key marketing performance metrics and tracking tools to provide market research,
    forecasts, competitive analyses, campaign results, and consumer trends in order to translate
    results into actionable insights for marketing team
  • Coordinate advertising efforts for the University
  • Lead business intelligence/ research end to end process
  • Mentor and coach subordinate staff
  • Develop and monitor the department annual plan and budget

    Skills and Competencies:
  • Executive disposition, and demonstrate high levels of integrity
  • Ability to develop long
    term integrated and cross-functional operational plans
  • Ability to operationalise strategy into action for the function
  • Ability to sell the vision of the university
  • Business/Financial acumen, business savvy, innovative
  • Strategic management skills
  • Communication skills
  • Interpersonal skills
  • Organizing and planning skills

    How to Apply
  • For more details on the role profiles including job specifications and responsibilities, please refer to the attached ANU Job Profiles
  • Applications giving full details of age, marital status, education and professional qualifications, experience, current post, salary and other financial benefits, copies of certificates, curriculum vitae, transcripts, the names and addresses of three referees (one of whom should be present or previous employer) should be addressed to: –
  • The Vice Chancellor
  • Africa Nazarene University
  • P.O. Box 53067 – 00200
  • Nairobi
  • Applications should reach the office not later than 8th October, 2019.
  • Applications could also be dropped at the Vice Chancellor’s Office at the Ongata Rongai Campus.
  • Note that only short listed candidates will be contacted.
  • Please note that Africa Nazarene University is an Equal Opportunity Employer
  • For more information and job application details, see; Africa Nazarene University Director - Marketing Jobs in Kenya

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