ActionAid Web & Social Media Officer Jobs in South Africa

ActionAid Web & Social Media Officer Jobs in South Africa


Role Overview:

  • The Web and Social Media Officer provides tactical and operational support to the Campaigns and Communications Team, the Global Secretariat and, when required, the wider Federation.

  • This will take the form of data-gathering and analytics, web and social content management, being the client side contact for maintenance of the website, amongst other ad-hoc communications tasks.

    Areas of Responsibilities

    Manage the Communications Team’s data-gathering and analytics responsibilities

  • Produce and manage a regular analytics dashboard, comprising of metrics derived from ActionAid International’s digital estate and media landscape, covering both owned and earned

  • Derive knowledge from, and offer narratives on, information gathered, providing users with clear and actionable insight towards ActionAid’s continual

  • Work with internal partners to put the required monitoring and evaluation mechanisms in place in advance of key initiatives (e.g., a major campaign launch).

  • Track and report on analytics and conversion rates to ensure our platforms engage rather than broadcast and ensure Search Engine Optimisation (SEO) as

  • Run ad-hoc web, social and media reports for internal

  • Train designated members of staff to run key reports relevant to their needs.

  • Content management and social

  • Support Campaigns and Digital Content team with drafting and editing of strategic content for the website and social media channels, including blogs, report blurbs, posts and stories.

  • Manage and upload content to our flagship website via the Content Management

  • Manage passwords and permissions for third-party access to the Content Management System and social media

  • Support social media management and

  • Upload and schedule daily social posts and planning for proactive campaign and media moment

  • Proactively contribute to daily social content and suggesting posts, based on the results of

  • Train designated members of staff in the use of the Content Management System and social media

  • Analyse results of Google Analytics, website surveys, stakeholder questionnaires and posts on social media, helping to amend the strategy on an ongoing basis.

  • Engage with external stakeholders, coordinating with counterparts at partners and within NGO networks around digital communications for shared campaign work and product launches.

  • Take an active role to provide social media support in relevant global networks to plan and deliver joint advocacy and campaign moments.

    System, Policies and Procedures and Product Management

  • Client side Maintenance of Digital Properties
    Manage ticket-based maintenance backlog for the flagship website, including existing as well as new

  • Being the point-of-contact for our third-party web development

  • Help to define and specify requests for new features and website

  • Manage client side approvals processes for user-acceptance testing and deployment

    Issue Resolutions, Crisis/Risk Management

  • Identify and assist in managing social media reputational risks

  • Lead on social media listening and escalate potential crisis issues as necessary.

    Communications, Influencing and Coordination

  • Stakeholder engagement for communications channels

  • Set and implement engagement strategies for internal and external stakeholders of the website and social media

  • Design and host webinars, training and guidelines on social media toolkits and content
    creation to increase brand consistency and

  • Prepare simple “how to” sheets on common errors, requests and needs.

    Other functional priorities

  • Manage the Communications Team’s data-gathering and analytics responsibilities

  • Content management and social

  • Client side Maintenance of Digital Properties

  • Participate in reputational and safeguarding crisis mitigation

  • Stakeholder engagement for communications channels

    Person Specifications

    Education and Qualifications

  • University degree in digital journalism or equivalent experience.

    Essential Experience

  • Previous experience of delivering digital or communications strategies for charities, NGOs, political or campaigning organisations.

  • Experience using web analytics platforms (preferably Google Analytics), with the degree of proficiency required to run reports and provide others with basic training.

  • Experience using social media analytics tools with the degree of proficiency required to run reports and provide others with basic training.

  • Experience working with various Content Management Systems (including Drupal) with the degree of proficiency required provides others with basic training.

  • Experience managing a ticket-based maintenance backlog for website development.

  • Experience of developing in-depth audience insights and flexible tools to respond to engagement opportunities.

  • Experience of managing social media platforms, including engagement, analytics and risk/crisis management of external channels and conversations.

  • Demonstrable success in growing engagement and increasing an organisation’s profile through social media platforms.

  • Experience of writing for different audiences and ability to breakdown complex information into compelling copy for social posts, blogs and news stories.

  • Experience managing websites with multiple functionality - e.g., fundraising, supporter engagement, policy informing.

  • Proven experience of planning and coordinating priorities and creating processes and tools to support effective planning.

    Essential Knowledge

  • Knowledge of emerging trends in digital community building and content.

    Essential skills

  • Ability to work in a fast-paced multicultural context/environment and demonstrate innovative practices.

  • Excellent project management skills and the ability to initiate, coordinate and deliver on web, social and online campaign and engagement projects that involve a number of other parties.

  • Multi-tasking – hands on working in a charity with limited resources.

  • Ability to identify and troubleshoot problems.

  • Exceptional interpersonal skills and ability to quickly develop effective working relationships with a diverse stakeholder group.

  • Energetic, enthusiastic and interested in learning within a political, changing and diverse work environment and strong commitment to develop, promote and practice

  • AAI’s vision mission, values & strategy on human rights and social justice

    Language requirements

  • Excellent verbal and written communication skills in English.

    How to Apply

  • For more information and job application details, see; ActionAid Web & Social Media Officer Jobs in South Africa


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