Accurex Leadership and Management Consultants Ltd Sales Account Manager Jobs in Kenya
Job Role
The Sales Account Manager is responsible for acquiring new customers, managing existing accounts and growing revenue through strong customer relationships, structured account planning and effective sales execution.
The role manages the sales cycle from prospecting and needs assessment through proposals, negotiation, order coordination, after-sales support and account retention, while delivering agreed revenue and profitability targets.
Purpose of the Role
Grow sales revenue and profitability by acquiring, developing and retaining customer accounts.
Build long-term customer relationships and increase repeat business.
Identify new market opportunities and expand the customer base.
Ensure customer requirements are translated into accurate quotations, orders and delivery expectations.
Provide reliable sales forecasts, pipeline visibility and account performance reporting.
Duties and Responsibilities
Business Development and New Account Acquisition
Identify prospective customers and new business opportunities within assigned markets and territories.
Conduct prospecting activities, client visits, introductory meetings and product or service presentations.
Understand customer needs and recommend appropriate products, services or solutions.
Prepare proposals, quotations and presentations and follow up consistently to convert opportunities.
Build and maintain a healthy sales pipeline and accurate records of leads, opportunities and next actions.
Account Management and Customer Retention
Manage a portfolio of customer accounts and develop account plans with clear growth and retention strategies.
Maintain regular contact with customers to understand changing requirements, satisfaction levels and future demand.
Identify opportunities for upselling, cross-selling, renewals and increased account value.
Resolve customer concerns professionally and coordinate timely responses with internal teams.
Monitor account risks, customer attrition and competitor activity and recommend retention measures.
Sales Target Delivery and Commercial Management
Achieve agreed monthly, quarterly and annual sales targets for revenue, volume, margin and other assigned measures.
Negotiate pricing, discounts, payment terms and commercial conditions within approved authority levels.
Ensure quotations, contracts, purchase orders and customer commitments are accurate and properly documented.
Work with Finance to monitor invoices, overdue balances and collections in line with company credit policies.
Review sales performance against targets and implement corrective actions where required.
Order Coordination and Customer Experience
Coordinate with operations, production, procurement, logistics or service delivery teams to confirm product availability and fulfilment timelines.
Communicate order status, lead times,
changes and potential delays proactively to customers.
Confirm customer specifications and agreed requirements are accurately captured before order processing.
Follow up after delivery or service completion to confirm customer satisfaction and identify additional opportunities.
Escalate recurring quality, delivery or service issues and track them through to resolution.
Market Intelligence and Sales Planning
Monitor customer trends, market developments, competitor activities and pricing movements.
Identify new market segments, channels, territories and partnership opportunities.
Provide input into sales plans, promotional activities, pricing reviews and demand forecasts.
Share customer feedback with management and relevant teams to support product and service improvements.
Reporting, CRM and Internal Collaboration
Maintain accurate customer profiles, sales activities, opportunity stages and account histories within the CRM or approved system.
Prepare regular reports on pipeline performance, sales results, forecast accuracy, customer visits and account development.
Participate in sales meetings, performance reviews and business planning sessions.
Collaborate with Marketing, Finance, Operations, Customer Service and other departments to deliver a consistent customer experience.
Ensure sales activities and customer information are handled professionally and in accordance with company policies.
Qualifications and Experience
Bachelor's degree or Diploma in Sales and Marketing, Business Administration, Commerce or a related field.
At least four (4) to five (5) years of experience in sales, account management or business development, preferably in a B2B environment.
Demonstrated track record of achieving sales targets, retaining customers and growing account revenue.
Experience preparing quotations and proposals, negotiating commercial terms and managing a sales pipeline.
Experience in manufacturing, packaging, distribution or a related industry is an advantage.
How to apply
For more information and job application details, see; Accurex Leadership and Management Consultants Ltd Sales Account Manager Jobs in Kenya
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