Accor Senior Category Manager - Leisure Jobs in Kenya

Accor Senior Category Manager - Leisure Jobs in Kenya

  • Reporting to the Director, Digital, Marketing & Communications, the Senior Category Manager will develop the leisure segment of Fairmont Kenya properties on local and international markets.

    What is in it for you:

  • Employee benefit card offering discounted rates in Accor worldwide

  • Learning programs through our Academies and the opportunity to earn qualifications while you work

  • Opportunity to develop your talent and grow within your property and across the world!

  • Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

    What you will be doing:

  • Reporting to the Director of Digital, Marketing and Communications, responsibilities and essential job functions include but are not limited to the following:

  • Develop the occupancy rate taking marketing action: brand image, offer, go-to-market, loyalty and advocacy

  • Analyse data: revenues, competition, consumer insights, reputation, brand image

  • Identify threat, opportunities and take actions

  • Develop Story telling for each sub target of the segment

  • Develop the offer : experience all along the path to purchase (service, accommodation, F&B, events) together with the operation direction

  • Propose a strategy of go-to-market including media communications, digital communications, PR, trade marketing, product improvements

  • Ensure customer relationship management through actions of loyalty management, rating management, community management

  • Work closely with sales and reservations

  • Coordinate execution together with a junior category manager, a digital specialist, a social media specialist, operation managers,

  • Manage agencies: PR, creation, etc.

  • Look for partnerships

  • Create content .

    Your experience and skills include:

  • To be successful you will have proven experience as a Senior Category manager for a brand during a minimum of 5 years, Ideally in the luxe and / or travel industry.

  • You will have proven your
    ability to see things differently with creative flair,

  • You like to challenge the status quo.

  • You love working in an inspiring, experiential, luxe and fast-paced environment.

  • You have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues.

  • Excellent Microsoft Word/Excel/PowerPoint/ Outlook skills, with competent use of other relevant applications. Photoshop, video editors, music purchase, Adobe Photoshop, Canva…

  • Creating a brief for social media content creation has no secret for you.

  • Creating story telling with existing content or imagining new opportunities of impactful content is your motto.

  • You know how to speak to various communities : from corporate guests to leisure guests, but also key stakeholders and partners.

  • You have an overview of all relevant social medias on local as well as international markets.

  • You have Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions.

  • You Understand social media platforms and have the ability to analyze their performance.

  • You have Tertiary qualifications in Marketing, digital or advertising.

  • Data and result oriented: you have an appetence for data and the reach of KPIs and engagement/conversion objectives.

    How to Apply

  • For more information and job application details, see; Accor Senior Category Manager - Leisure Jobs in Kenya

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