With international chairs in 50 countries, it is funded by industry agencies, clients and suppliers; is run by industry volunteers and is judged by more than 100 active, senior-level, international creative professionals.
Between 200-300 creatives and marketers from around the world attend the annual dinner and presentation.
The Caples Awards are open to any agency, client or individual involved in direct marketing and relationship marketing communication throughout the world.
Entries cannot be made without the prior permission of the advertiser/owner with rights of the advertisement.
All Caples entries must be created within the context of a normal paying contract with a client, wherein the client paid for all or the majority of the media costs.
The only exceptions are in the nonprofit categories and agency self promotion.