The awards are aimed at black-owned small or medium enterprises (SMME) and the tourism stakeholders who lack the funding or support from the industry.
On board for the awards, alongside South African Tourism (SAT), is South African Breweries who have donated R1,9m towards training and skills development for the young entrepreneurs.
ETEYA is an essential part of ensuring that the smaller, black-owned tourism businesses are adequately equipped to gain strong entry into the tourism industry, regarded as one of South Africa’s fastest-growing economic drivers.
The competition is said to have improved this year by allowing not only entries from accommodation establishments, but also cultural villages, game reserves, restaurants, tourist attractions (excluding community projects), adventure products, conference centres (not attached to accommodation), tour operators, travel agents, car-rental companies, coach operators and tour wholesalers.
The awards give recognition to those that need it most.
The awards are not only a way of identifying some of the ‘unsung heroes’ in their efforts, but an excellent opportunity for them to get the support they need to transform their futures in the tourism industry.
Winners of the ETEYA competition will be announced at Indaba.
Deadline: 26th September
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