54gene Diagnostics Marketing Manager Jobs in Nigeria
54gene Diagnostics Marketing Manager Jobs in NigeriaJob Description As an integral part of the Marketing Team, the Diagnostics Marketing Manager manages the continuity of 54gene Diagnostics Product Line by supporting tactical plans for development and build-out, feature definitions.
S/he supports development of the Diagnostic’s strategy in partnership with the VP, Diagnostics that includes features and products by developing a deep understating of what (potential) customers need, gathering continuous feedback, market trends, best practices, and analysis of competitive products and services to guide good decision making.
Roles and Responsibilities
Diagnostics Market Analysis:
Perform market research; identify market trends; investigate customer needs and requirements; identify best practices and market gaps
Evaluate current economic conditions that may affect the procurement of new clients
Assess market competition by comparing the company's product and services to competitors' products and services to accordingly strengthen the positioning of 54gene
Cultivate strong relationships with current/prospective customers to develop deep market insights and create strong marketing programs
Gather continuous feedback on customers' needs and desires; design/specify the research needed to obtain ongoing market information
Strategy & Development:
Work with the VP, Diagnostics to set the product vision and strategy in conjunction with sr. leadership to align to 54gene’s overall goals and vision
Review the continuity of the Diagnostics strategy and ensure it meets market and customer needs
Work with internal stakeholders that contribute resources to the Diagnostics product line to support the formulation of outbound material
Identify new business opportunities, recommend product enhancements and new products and services to drive top line growth
Clearly articulate the business value to the product team so they understand the intent behind the new product or product release
Ideation, Product & Feature Development:
Own the creative process of generating, developing, and curating new ideas; determine which ideas should be promoted into features and work with the VP, Diagnostics for integration into product line
Ensure that customer and stakeholder feedback and requests are seamlessly integrated into product planning and development processes; develop feedback collection methods
Communicate the status of ideas back to the customers, partners, and internal team members who submitted them
Prioritizes feature development by ranking them against strategic goals and initiatives to share with the VP, Diagnostics
Recommend future product/services lines by reviewing product specifications and requirements, appraising new product/services ideas
New Product Introduction & Releases:
Work in conjunction with the Sales team & VP, Diagnostics on launch/New Product Introduction (NPI) for Diagnostic products and services; train Account Manager(s)/Sales team
Work with the VP of Diagnostics to determine all necessary outbound materials to support the launch and oversee and contribute the development of those materials.
Plan what various internal teams will deliver and the timelines for implementation to support commercial launch
Communicate changes to timeline and/or scope change concerns to Executive management and collaborative partners
Marketing, Communications & Sales Support:
Shape the strategic key messages for Diagnostics; interface with communications to formalize messaging; assist in developing strategy for targeted marketing campaigns
Assist in identifying/developing effective outbound promotional and sales tools and marketing pieces
Manage development of all print and digital marketing materials and other tactics, in conjunction with the Communications team, for healthcare professionals, patients and caregivers and/or industry customers and stakeholders
Manage message testing with focus groups and key stakeholders, provide key recommendations to Communications based on feedback and input
Devise lead generation programs using various channels, including email, poster and banner ads, web, and social media
Conduct product demonstrations to demonstrate value of our offerings
Recommend changes to current sales techniques, procedures or promotional efforts based on market research and new trends
Work with our Communications team to facilitate the branding of consumer-facing elements of our platform
Partner with Communications team to create designs/illustrations/logos for our web/mobile apps and physical products
Manage aspects of and attend key conferences and tradeshows
Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
Obtain product market share by working with Director of Sales to develop product sales strategies
Finance, Support & Other Duties:
Work closely with Finance department to analyze sales trends and perform strategic pricing analysis; assist in performing financial forecasts
Other duties as assigned
BSc in a Biological science, Chemistry, Biotechnology, or related field, required; advanced Biological science degree, preferred
Additional advanced education in Business (MBA) preferred
3+ years of experience in marketing (diagnostics), with strong market analysis focus
3+ years of experience with new product introductions and/or launches
5 - 7 years of commercial experience in the diagnostics, healthcare, life sciences, or pharmaceutical industry
Knowledge, Skills & Abilities:
Strong project management, problem-solving and negotiation skills
Ability to be flexible, versatile and adaptable
Ability to successfully collaborate cross-functionally with others of different skill sets, backgrounds and levels within and external to the organization, including researchers, clinicians, technical personnel, and customers
Strong presentation skills, proven ability to communicate with diverse audiences
Strong data analytics skills preferred
Superior interpersonal skills (relationship building and networking)
Creative, entrepreneurial thinker with ability to see opportunities where others may not and think creatively on behalf of (potential) clients
Exceptional written/verbal communication skills
Proficiency in Microsoft Office; experience with project management software preferred
Knowledge of U.S. pharmaceutical market, preferred
Strong understanding of Diagnostics
How to Apply
For more information and job application details, see; 54gene Diagnostics Marketing Manager Jobs in Nigeria
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