Zee Rice Digital Marketing Manager Jobs in Nigeria

Zee Rice Digital Marketing Manager Jobs in Nigeria


  • Zee Rice is a part of Zee Synergy.

  • The Digital Marketing Manager will administer the company’s social media marketing and advertising/content development. Administration includes but is not limited to:

  • Deliberate planning, strategy and goal setting
    Development of brand awareness and online reputation

  • Content management (including website)
    SEO (search engine optimization) and generation of inbound traffic

  • Cultivation of leads and sales

  • Reputation management

  • The Digital Marketing Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.

  • That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:

  • Turning fans into customers.

  • Turning customers into advocates.

  • Content management duties include:

  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)

  • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

  • Create a regular publishing schedule and promote content through social advertising.

  • Leverage the right tools to manage your content. (I recommend PostPlanner and Buffer)

  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

  • Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)

  • Manage or oversee all social advertising campaigns.

    Responsibilities

  • Brand Development

  • Identify Target Customers

  • Set Clear Objectives; challenges may include:

  • Insufficient website traffic and/or scant visitors

  • Weak brand awareness

  • Declining customer retention

  • Poor online reputation

  • Slow sales

  • Visual Design and Web Development Strategy

  • Solid Content Strategy

  • Promotion Strategy

  • Engagement Strategy

  • Conversion Strategy

  • Measure and analyse to establish ROI.

    Here are the top 8 KPI’s that we use at Zee Rice to determine ROI:

  • Audience Growth

  • Audience Profile

  • Audience Engagement

  • Content Reach

  • Engagement by Content Type

  • Leads

  • Response Rate and Quality

  • Negative Feedback

    Qualifications and Requirements

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.

  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).

  • Proficient in content marketing theory and application.

  • Experience sourcing and managing content development and publishing.

  • Exhibits the ability to
    jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

  • Maintains excellent writing and language skills.

  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.

  • Displays ability to effectively communicate information and ideas in written and video format.

  • Exceeds at building and maintaining sales relationships, online and off.

  • Practices superior time management.

  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).

  • Makes evident good technical understanding and can pick up new tools quickly.

  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”

  • Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).

  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.

  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

    How to Apply

  • For more information and job application details, see; Zee Rice Digital Marketing Manager Jobs in Nigeria


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