Walanda Online Limited Digital Marketing Manager Jobs in Zambia

Walanda Online Limited Digital Marketing Manager Jobs in Zambia


Job Details:

  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

  • As a Digital Marketing Manager at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.

  • Digital marketing strategies are extremely important to our company’s success, so your role will play a crucial role in achieving our business goals and objectives.

  • We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

    Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

    • Design, build and maintain our social media presence.

    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

    • Identify trends and insights, and optimize spend and performance based on the insights.

    • Brainstorm new and creative growth strategies.

    • Plan, execute, and measure experiments and conversion tests.

    • Collaborate with internal teams to create landing pages and optimize user experience.

    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

    • Instrument conversion points and optimize user funnels.

    • Collaborate with agencies and other vendor partners.

    • Evaluate
    emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Requirements

    • Diploma/BS/MS degree in marketing or a related field.

    • Proven working experience in digital marketing.

    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

    • Experience in optimizing landing pages and user funnels.

    • Experience with A/B and multivariate experiments.

    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

    • Working knowledge of ad serving tools (e.g., DART, Atlas)

    • Experience in setting up and optimizing Google Adwords campaigns.

    • Working knowledge of HTML, CSS, and JavaScript development and constraints.

    • Strong analytical skills and data-driven thinking.

    • Up-to-date with the latest trends and best practices in online marketing and measurement.

  • Level of Education: Associate Degree

    How to Apply

  • To apply for this job email your details to

  • walandajobs@gmail.com


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