Unity Homes Digital Marketing Jobs in Kenya

Unity Homes Digital Marketing Jobs in Kenya


CRM and Digital Marketing

  • On the job Training via Hubspot Academy.

  • Automation of processes.

  • Lead origination attribution.

  • Data Analysis and reports for management to driving Sales and Marketing decisions.

  • Creation of an online customer service agent process.

  • Maintaining our social media presence across all digital channels.

  • Measuring and reporting on the performance of all digital marketing campaigns.

  • Plan, execute, and measure experiments and conversion tests.

  • Collaborate with internal teams to create landing pages and optimize user experience.

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

  • Instrument conversion points and optimize user funnels.

  • Development of customer segmentation strategy.

  • Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organization.

  • Ensuring the CRM platform captures all required information at key points in the customer cycle.

  • Mapping customer journeys by analyzing touch points along a pipeline and maximizing commercial opportunities with this information.

  • Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly.

  • Segmenting customer databases and maintaining lists of segmented customers.

  • Identifying new leads and target audiences to optimize ROI.

  • Migrating different communication channels to more effective, cost-worthy ones.

  • Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken.

  • Bringing departments together and maintaining high levels of cooperation between them.

    Website Management

  • Plan, implement, manage, monitor and upgrade the organization’s website.

  • Ensure that the website is protected by enabling the appropriate security measures.

  • Conduct content audits to eliminate redundant and/or duplicate information.

  • Create appropriate website content aligned to the organization’s strategy.

  • Respond to and troubleshoot all website issues.

  • Ensure that the website is protected by enabling the appropriate security measures.

  • Ensure website quality and efficiency by conducting regular test plans.

  • Improve the User Experience of the website regularly.

  • Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.

    Information Technology (IT)

  • Managing office networks and printers etc.

  • Managing company email accounts.

  • Managing company google work accounts.

  • Managing of google drive.

    Qualifications

  • Bachelor’s Degree in marketing, or a related field.

  • 2+ Years of Experience in Digital Marketing.

  • 2+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting.

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

  • Knowledge of video and picture editing software such as Adobe.

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

  • Experience in optimizing landing pages and user funnels.

  • Experience with A/B and multivariate experiments.

  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).

  • Working knowledge of ad serving tools.

  • Experience in setting up and optimizing Google Adwords campaigns.

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

  • Strong analytical skills and data-driven thinking.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.

    How To Apply

  • Candidates meeting the qualifications are invited to apply through

  • careers@unityhomes.co.ke on or before 26th February 2021.



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