The Coca-Cola Company Regional Trade Marketing Manager Jobs in Kenya

The Coca-Cola Company Regional Trade Marketing Manager Jobs in Kenya

Key Purpose Statement

  • Reporting to the National Trade Marketing Manager, the overall purpose of this role is to support the regions with the implementation of Marketing Strategies and concepts in line with business priorities whilst driving brand mix for revenue growth and regional profitability. In addition work closely with the sales team to implement and commercialize trade and customer strategies.

    Key Duties & Responsibilities

    Revenue and Growth

  • Executes marketing activities in line with the overall strategy.

  • Coaches teams in delivery of revenue plans and targets through execution of plans that build equity and value.

  • Leads the review of target achievement versus plan in the regions.

  • Uses market share results to develop competitor response tactics.

  • Accountable for Direct Marketing Expenditure budget management for the region.

    Insights and Knowledge

  • Implements the channel plans based on the Sales and Marketing strategies.

  • Implements segmented proposals to deliver transformational change with customers and consumers.

  • Executes data driven promotional initiatives.

    Channel Marketing

  • Develops channel specific initiatives to drive target achievement.

  • Develops segmented proposals to deliver transformational change by customer and their shoppers.

  • Applies advanced project management techniques within customer
    to support delivery of complex, long term and cross functional , market ,regional activities.

  • Collaborates with Customers and Customer Excellence teams on joint business plans to drive category initiatives and category growth.


  • Bachelor’s degree in a business related field

  • Post Graduate Diploma In Marketing


  • 4 Years relevant work experience with at least 1 in a managerial position

  • Solid experience in Sales and Marketing Strategies

  • Marketing and Channel Strategy

  • Revenue Growth Management

  • New product development and Demand planning

  • Promotion and Innovation management

  • Financial Management – COE’s and DME

  • Quality Management

  • Brand and Image Management Market Insights

    How to Apply

  • For more information and job application details, see; The Coca-Cola Company Regional Trade Marketing Manager Jobs in Kenya

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