Takealot Mr D Food - Head of Growth Jobs in South Africa

Takealot Mr D Food - Head of Growth Jobs in South Africa


  • Mr D Food, a 100% subsidiary of takealot.com, is looking for a highly talented, motivated and results orientated Head of Growth to join our team in Cape Town.

  • We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.

  • We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great

    Responsibilities

  • Direct the customer acquisition, retention, frequency and monetisation strategies to drive the Mr D Food business to its customer acquisition and order growth targets using paid and organic digital channels.

  • Lead the implementation and management of these strategies.

  • Be responsible for achieving the overall monthly order targets, regional order targets and restaurant, cuisine type or meal time specific order volume goals.

  • Own the first time buyer targets overall, per region and per platform.

  • Manage and grow the digital performance marketing, promotions, email and push messaging, in app merchandising and marketing analysis teams.

  • Work with the product team to build marketing automations, enhance efficiency and effectiveness of performance marketing, promotional spend or CRM messaging, enhance conversion funnels and develop features to enhance customer acquisition.

    Closely collaborate with the Head of Marketing to:

  • Align on brand messaging, creative, brand positioning, customer propositions and target markets.

  • Execute through the line campaigns and direct the performance marketing team on the execution of digital brand initiatives and campaigns.

  • Direct the growth teams’ creative requirements and continuous improvement of the performance of design and copy used in all digital marketing channels.

  • Provide input to ATL and offline activities to drive growth

  • Collaborate with the restaurant and sales team to drive restaurant partnership campaigns with key national and local restaurant brands to drive growth.

  • Be responsible for the restaurant and 3rd party advertising budget targets and monetisation goals.

  • Direct the analysis of the Mr D Food customer base’s transactional history to understand user behaviour trends and customer segmentation.

  • Set and manage the promotions, CRM and performance marketing budgets.

  • Direct the tracking, attribution, reporting and ROI assessment of all growth related spend.

  • Champion experimentation, iteration and metrics-driven analysis and decision making.

    Attributes required

  • Deep knowledge of, and experience with the full spectrum of digital marketing platforms and attribution/tracking tools

  • Proven success managing online marketing
    campaigns with an acquisition focus (eg. CPA, CPL, CPO, CPI)

  • Understanding of organic acquisition channels (SEO and ASO)

  • Experience building a comprehensive digital marketing and customer communication strategies from the ground up

  • Experience working with product teams to define requirements and develop roadmaps

  • Experience in ecommerce (mobile/app experience preferable)

  • Experience in directing customer behaviour and segmentation analysis

  • Highly analytical and data driven with a strong attention to detail

  • Previous experience managing & mentoring teams of digital marketers email marketers and analysts

  • An understanding of the sensitivity to potential trade-offs between performance marketing and brand

  • Enthusiasm for a fast paced environment and the ability to prioritise and manage competing priorities

  • Experience with Firebase / Google Analytics or similar analytical tool

  • Professional in Excel

  • Experience in using Tableau / Qlikview / Google Data Studio or other BI tools

    Qualifications and Experience

  • A relevant bachelors degree

  • Post graduate qualification and/or MBA advantageous.

  • 5+ years of growth-focused experience.

    The Environment

  • com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa.

  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.

  • We are short on ego and high on output.

  • We are doers and not only thinkers, its all in the execution after all.

  • We love what we do and what we are creating.

    We seek to Employ an Extraordinary Mind who

  • is respectful but forthright

  • is an expert at doing, who can not only design but also execute

  • is analytical, able to use data to make decisions

  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours

  • is passionate about the potential of e-commerce and delivering a world-class customer experience

  • is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
    is business SMART.

  • Able to think about problems from a business perspective using technical and product input;

  • is curious and challenge the status quo

  • is innovative and enjoys iteration

  • is collaborative

  • will be at the cutting edge of developing new concepts for takealot.com

  • thinks like an owner of the business
    is SMART, has INTEGRITY and is HARD WORKING

    How to Apply

    For more information and job application details, see; Takealot Mr D Food Sales and Marketing Jobs in South Africa

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