Sendy Brand Manager Jobs in Kenya

Sendy Brand Manager Jobs in Kenya

About Sendy

  • We believe that Africa does better when everyone has room to grow and thrive. No one should be left out because the distance between seeing an opportunity and making a living from it is too great.

  • We started by delivering small packages but haven’t stopped there. Today, we’re empowering businesses to send raw materials to their production facilities and finished goods to their customers. We’re helping small-scale farmers get their produce to the market. We’re making it possible for the hardworking delivery driver to earn a decent living.

  • We are here to make it easy to trade in Africa so that everyone has room to grow. Join us.

    About the Role

  • The purpose of this role is to drive high brand equity through highly impactful campaigns.

    What You’ll Do

  • Drive strategic brand positioning, brand building and high brand awareness activities with measurable outcomes and return on investment.

  • Manage all aspects of brand advertising campaigns & strategy ensuring integrated 360 campaigns.

  • Accelerate brand awareness with innovative campaigns across multiple platforms.

  • Increasing advertorial presence with key media by planning and executing multi-channel communications and media campaigns (TV, newspapers, magazines, websites, direct mail, and email campaigns).

  • Implement brand activities that deliver Sendy’s brand promise and experience across retail outlets (space, products and service).

  • Implement and drive Sendy’s promotion and sponsorship strategy.

  • Drive strategic partnerships to boost brand visibility.

  • Plan and implement brand positioning strategies to ensure that Sendy is top-of-mind across markets.

  • Drive brand and product launches.

  • Develop tactics to create awareness and drive acquisition and retention of customers.

  • Customer insights - Lead and review surveys, brand and product positioning data and use insights for growth. Guide teams with insights resonating with current and potential customers.

  • Develop delightful brand experiences across all touch points.

  • Brand love - Promote brand love by driving emotional connection with Sendy’s target audiences.

  • CSR - Execute impactful social impact initiatives to enhance
    brand identity, awareness and visibility.

  • Culture - Plan, develop and implement and monitor impactful initiatives that shape Sendy’s culture and drive high employee engagement.

  • Capacity building - Support staff training so that they understand the brand message and how to deliver it to their audiences.

  • Work with the creative team to ensure all style guides, guidelines and templates are in place for a consistent brand identity across all markets.

  • Oversee the development of all PoS and promotional items to support the brand; as well as provide final sign-off to guarantee all content is brand compliant.

  • Plan contextualized visual libraries for all countries.

  • Maintain relationships with advertising agencies and drive campaigns.

  • Performing other duties when needed.

    Knowledge, experience and qualifications required

  • Bachelor’s degree in journalism, communications, marketing, or a related field.

  • 7 years+ proven success designing and executing brand strategies that drive high brand equity.

  • Demonstrated experience managing brands.

  • Creative agency experience is a plus.

  • Understanding of marketing-related concepts, such as advertising, marketing analytics, and consumer behavior.

  • Certificate and demonstrated experience in brand storytelling.

  • Excellent consultative skills and ability to communicate effectively across varied stakeholder audiences, including senior organizational leaders.

  • Ability to lead and manage others.

  • A strong team player who can collaborate effectively with different stakeholders.

  • Ability to manage deadlines and deliver results in a fast-paced environment.

  • Proven ability to be self-directed and work with minimal supervision.

  • Strong attention to detail.

    How to Apply

  • For more information and job application details, see; Sendy Brand Manager Jobs in Kenya

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