Pernod Ricard Trade Marketing Manager Jobs in Kenya

Pernod Ricard Trade Marketing Manager Jobs in Kenya

  • Having its HQ for East Africa in Nairobi Kenya, they would like to engage an innovative and effective Trade Marketing Manager to develop brand and marketing strategies for the company.

  • S/He will adhere to and monitor the budgets within the respective jurisdiction to maximize A&P investments.


  • Use sales and distribution data to identify areas of opportunity by brand, channel and consumer and effectively manage briefing and relationship with creative and promotional agencies.

  • Build strong awareness and analysis of market trends by proactively monitoring, evaluating and reporting competitor activity related to trade marketing i.e. promotions, merchandising and category management.

  • Identify target customers.

  • Develop Channel and sub-channel strategies.

  • Prepare Annual Customer Marketing Plans for key brands developed.

  • Align customer Marketing Plans aligned with brand and commercial objectives and account plans.

  • Track and recording Customer Marketing activities.

  • Make recommendations for future Customer Marketing Plans.

  • Ensure Internal stakeholders aware of Customer Marketing activities.

  • Facilitate proper flow of information between Marketing and Sales departments.

  • Give external agencies necessary support to deliver project objectives.

  • Give input in briefs to Agencies for promotions in the On/Off Trade.

  • Effectively manage the merchandising team along with the Modern Trade Manager.


  • Degree in Business Administration, Marketing or similar.

  • Min 5 years experience in consumer products marketing and/or sales with significant exposure to brand building activity.

  • Strong sensitivity to the luxury or premium goods universe.

  • Sense
    of business and strategic agility.

  • Balanced capabilities with regard to understanding brand strategies with a sales translation.

  • Advanced financial aptitude and familiarity with cost-benefit analysis.

  • Understanding of tracking metrics to evaluate marketing effectiveness.

  • High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access.

  • Building effective relationships across the organization and with key stakeholders.

  • Ability to navigate in an amorphous environment.

  • Exceptional verbal, written and presentation skills.

  • Self-motivated and passionate about brand development.

  • Outgoing with excellent people skills.

  • Action-oriented with an inherent drive for results.

  • Highly creative with ability to learn fast.

    How to Apply

  • Please only send your CV quoting the job title in the email subject (Trade Marketing Manager – Pernod Ricard) to

  • before 11th April 2021.

  • Kindly indicate current/last salary on your CV.

  • N.B: We do not charge any fee for receiving your CV or for interviewing.

  • Only applicants meeting the strict criteria outlined above will be contacted.

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