Nedbank Head: DM Experience and Optimisation Jobs in South Africa
Job Purpose
Progress Nedbank’s enterprise‑wide digital marketing experience strategy.
Plan, develop, implement, and manage the digital marketing experience function.
Lead a digital marketing experience team (UX, CX, UI, Scrum Master, Web Development).
Deliver results for digital marketing campaigns and owned channels, ensuring optimal user experience through journey mapping, webpage design, content dissemination, and ongoing optimisation.
Job Responsibilities
Strategy & Planning
Develop enterprise‑wide digital marketing experience strategy.
Provide input to 3‑year business plan and Integrated Enterprise Marketing Strategy.
Define KPIs and objectives to measure UX/CX contribution to ROMI.
Collaborate with other Heads in Digital Marketing to align strategies.
Research, recommend, and implement new techniques and technologies.
Governance & Guardrails
Establish digital marketing experience guardrails and governance frameworks.
Update policies in line with strategy and guardrails.
Set up governance forums to enable chapter capability.
Analytics & Insights
Collaborate with commercialisation, strategy, and marketing excellence teams to leverage insights.
Implement a user experience measurement framework across the enterprise.
Identify optimisation opportunities aligned to insights.
Progress delivery of the Digital Marketing Insights Hub agenda.
Report for QBR and other required intervals.
Advisory Role
Provide advisory input on digital marketing experience to missions and BAU.
Drive A/B testing and split testing linked to user journeys.
Build relationships with centres of excellence and GT teams to strengthen the marketing funnel ecosystem.
Stay abreast of best practices in digital marketing experience.
People Management
Develop a creative, customer‑centric,
data‑led, and innovative team culture.
Oversee execution of team development goals.
Recruit, reskill, and manage lifecycle of chapter members.
Facilitate performance reviews and drive optimisation initiatives.
Essential Qualifications – NQF Level
Advanced Diplomas / National First Degrees.
Preferred Qualification
Marketing.
Preferred Certifications
UX / UI / CX / Digital Marketing Certificate.
Minimum Experience Level
7–10 years total experience in Digital Marketing / UX / UI / CX.
3–5 years management experience within the above.
Technical / Professional Knowledge
Digital Marketing.
UX / UI / CX / Journey Mapping.
Analytical skills.
Client‑centred / Design Thinking.
Project Management.
Stakeholder Relationship Management.
Leadership skills.
Technological skills.
People management skills.
Agile way of working.
Behavioural Competencies
Business acumen.
Digital acumen.
Driving execution.
Strategic planning.
High‑impact communication.
Driving innovation.
Influencing.
How to Apply
For more information and job application details, see; Nedbank Head: DM Experience and Optimisation Jobs in South Africa
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