Marketing Manager Jobs in Nairobi
Marketing Manager Jobs in Nairobi
Job Purpose: The successful candidate will be responsible for making sure that the brand grows and the company grows into a trusted household brand. As a Marketing Manager you will be responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives.
To do this, you are responsible for designing and implementing comprehensive and multi-channel marketing strategies and the means to measure their effectiveness.
Duties & Responsibilities;
Develop company brand strategy and brand calendar for on-demand services in cooperation with the functional Brand team.
Advertising –Manage mainstream adverts and online campaigns to ensure ROI
Branding- Ensure all company branches are branded and with clear directions given
Be the key point of contact with partners on all marketing-related topics
Drive Marketing Performance planning and optimization across all categories to ensure achievement of business OKRs in terms of buying customers, orders, and ROI from marketing investments
Lead campaign planning for all categories on-demand services to grow user engagement. Working closely with commercial and logistics team to ensure cross-functional coordination on selected campaign’s areas (city, district) and key partners (Saccos, supermarkets, Hotels, Institutions)
Work closely with channel owners to drive optimization of digital channels such as Paid Online Marketing and CRM, and co-lead development of strategic initiatives.
Marketing Strategy and Marketing Plan- Develop marketing strategies and plans for the company and implement them.
Customer Service- Development of marketing programs and plans to ensure effective customers service and increase re-order levels.
Develop Relationship Marketing- Both for internal
marketing and external marketing so as to cultivate relationships and create an even stronger brand.
Competitors Marketing Analysis-Be up to date and report activities- pricing, new products, marketing activities so as to gain an edge over the rest based on their factual competitions marketing activities
Constant feedback to the management from the market and decide on future strategies
Work closely with the social media marketers to manage online campaigns and adverts and manage the digital marketing team
University Graduate, specialization in business or Marketing is an added advantage.
Four plus (4+) Years of Experience as a Marketing Manager.
Understanding of customer journeys, customer experience and retention.
Experience in Fintech/E-commerce environment is a plus.
Good team player, and confident presenting to stakeholders.
Strong communication, interpersonal & management skills.
Strong data analysis, strategic and analytical skills, high detail orientation.
How to Apply
Qualified & Interested candidates should send their application along with detailed CV indicating their daytime contact details to
email@example.com by Monday 26th July 2021.
The subject of the email should be Marketing Manager.
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