Marketing Executive (Digital Marketing and Events Management) Jobs in Kenya

Marketing Executive (Digital Marketing and Events Management) Jobs in Kenya

  • Career Management Centre is a Human Resources Management Consulting firm that provides outsourcing HR services both at a strategic and operational levels.

  • Our client seeks to recruit a Marketing Executive (Consultant Basis).

    Job Purpose:

  • The ideal candidate will be responsible for developing strong and innovative Marketing Strategies to support the organizations growth plan and translate the brand’s vision into a marketing plan that meets the needs of their target market.

    Key Accountabilities

  • Review and understand our products profile and write thorough documentation for each.

  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

  • Generate detailed data on market segmentation, competitor analysis on pricing and promotion initiatives to enhance customer loyalty.

  • Organize and oversee advertising/communication campaigns (social media, website, TV etc.), exhibitions and promotional events

  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

  • Write and produce marketing & branding collateral, including brochures, letters, emails and websites.

  • Design, develop and execute our brand and marketing strategy and campaigns through research, benchmarking, target messaging and audience identification

  • Develop Brand and Marketing content plans that are consistent with the company’s communication, sales and marketing strategy.

  • Write, develop, produce and plan for dissemination of marketing content

  • Manage day to day social media activities on all channels.

  • Develop and manage social influencer programs and attend social influencer events.

  • Use analytical tools such as Google Analytics, Hoot-suite Pro, and Facebook Insights to monitor and evaluate the company’s digital marketing platforms presence and performance.

  • Prepare weekly, monthly and quarterly reports on brand and marketing efforts.

  • Suggest recommendations to adjust the brand and marketing strategy for optimal results.

  • Stay up to date on best practices and emerging trends in brand and marketing.

  • Develop and monitor brand and marketing campaign budgets and prepare accurate reports on the campaigns overall performance.

  • Prepare online newsletters and promotional emails and organize their
    distribution through various channels

  • Schedule online and offline events and product demos and presentations (Webinars)

  • Generate business leads from marketing campaigns

  • Monitor progress of campaigns using various metrics and submit reports of performance

    Skills and Qualifications:

  • At least 3-years relevant experience Branding and Marketing.

  • A Bachelor’s degree in Journalism, Communications, Marketing or relevant discipline. Training in Public relations is an added advantage, Membership to a Relevant Professional Body will be an added advantage.

  • Good understanding of social media management and strategy development.

  • Certification in Digital Marketing and Experience in running successful Digital Marketing Campaigns will be an added advantage.

  • Good understanding of market research techniques, data analysis and statistics methods.

  • Good knowledge of strategic planning principles and marketing best practices.

  • Excellent communication and people skills.

  • Strong organizational and time-management abilities.

  • Creativity and commercial awareness.

  • Multi-tasking and time-management skills, with the ability to prioritize tasks.

  • Familiarity with Website Development & Design and digital art design will be an added advantage service to our customers.

  • Knowledge in video and content creation.

    How to Apply

  • Qualified candidates to apply via email

  • and

  • cc clearly indicating the position they are applying for on the email subject as “Digital Marketing & Sales and Marketing (Consultant) ” by COB 14th September 2021.

  • Due to the urgency, application will be reviewed as they come in.

  • NB: Only short-listed candidates will be contacted.

  • Career Management is a proud equal opportunity Employer and does not discriminate the applicants on any basis.

    Find jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

    Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

    Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!

  • Click here to post comments

    Join in and write your own page! It's easy to do. How? Simply click here to return to African Jobs.