Marketing Executive (Digital Marketing and Events Management) Jobs in Kenya

Marketing Executive (Digital Marketing and Events Management) Jobs in Kenya


  • Career Management Centre is a Human Resources Management Consulting firm that provides outsourcing HR services both at a strategic and operational levels.

  • Our client seeks to recruit a Marketing Executive (Consultant Basis).

    Job Purpose:

  • The ideal candidate will be responsible for developing strong and innovative Marketing Strategies to support the organizations growth plan and translate the brand’s vision into a marketing plan that meets the needs of their target market.

    Key Accountabilities

  • Review and understand our products profile and write thorough documentation for each.

  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

  • Generate detailed data on market segmentation, competitor analysis on pricing and promotion initiatives to enhance customer loyalty.

  • Organize and oversee advertising/communication campaigns (social media, website, TV etc.), exhibitions and promotional events

  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

  • Write and produce marketing & branding collateral, including brochures, letters, emails and websites.

  • Design, develop and execute our brand and marketing strategy and campaigns through research, benchmarking, target messaging and audience identification

  • Develop Brand and Marketing content plans that are consistent with the company’s communication, sales and marketing strategy.

  • Write, develop, produce and plan for dissemination of marketing content

  • Manage day to day social media activities on all channels.

  • Develop and manage social influencer programs and attend social influencer events.

  • Use analytical tools such as Google Analytics, Hoot-suite Pro, and Facebook Insights to monitor and evaluate the company’s digital marketing platforms presence and performance.

  • Prepare weekly, monthly and quarterly reports on brand and marketing efforts.

  • Suggest recommendations to adjust the brand and marketing strategy for optimal results.

  • Stay up to date on best practices and emerging trends in brand and marketing.

  • Develop and monitor brand and marketing campaign budgets and prepare accurate reports on the campaigns overall performance.

  • Prepare online newsletters and promotional emails and organize their
    distribution through various channels

  • Schedule online and offline events and product demos and presentations (Webinars)

  • Generate business leads from marketing campaigns

  • Monitor progress of campaigns using various metrics and submit reports of performance

    Skills and Qualifications:

  • At least 3-years relevant experience Branding and Marketing.

  • A Bachelor’s degree in Journalism, Communications, Marketing or relevant discipline. Training in Public relations is an added advantage, Membership to a Relevant Professional Body will be an added advantage.

  • Good understanding of social media management and strategy development.

  • Certification in Digital Marketing and Experience in running successful Digital Marketing Campaigns will be an added advantage.

  • Good understanding of market research techniques, data analysis and statistics methods.

  • Good knowledge of strategic planning principles and marketing best practices.

  • Excellent communication and people skills.

  • Strong organizational and time-management abilities.

  • Creativity and commercial awareness.

  • Multi-tasking and time-management skills, with the ability to prioritize tasks.

  • Familiarity with Website Development & Design and digital art design will be an added advantage service to our customers.

  • Knowledge in video and content creation.

    How to Apply

  • Qualified candidates to apply via email

  • jobs@careermanagementcentre.com and

  • cc rachaelkiarie3@gmail.com clearly indicating the position they are applying for on the email subject as “Digital Marketing & Sales and Marketing (Consultant) ” by COB 14th September 2021.

  • Due to the urgency, application will be reviewed as they come in.

  • NB: Only short-listed candidates will be contacted.

  • Career Management is a proud equal opportunity Employer and does not discriminate the applicants on any basis.


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