Liquor Industry Sales Manager Jobs in Nairobi, Kenya

Liquor Industry Sales Manager Jobs in Nairobi, Kenya

  • Our client is an upcoming manufacturing company in the liquor industry.

  • They seek to hire a result-oriented and well experienced Sales Manager tasked with maximizing sales volume and revenue growth in general trades, key accounts institutions.

  • She/he will recruit customers, manage relationships, execute planned initiatives as well as oversee and execute sales operations for maximum cost efficiency and sales productivity.


  • Ensure the maintenance of productive relationships with all company distributors and institutional customers

  • Address and close customer issues escalated within required turnaround time

  • Routinely visit and drive engagement with distributor and institutional customers

  • Manage customer performance and reward programs as required

  • Provide stewardship and direction to sales reps and salesmen to enable target achievement

  • Training and development of direct reports to ensure sales team is equipped to deliver including training and onboarding of new sales recruits

  • Manage performance of sales reps and salesmen to drive productivity

  • Ensure optimal staffing levels in the sales team to effectively cover sales operations in conjunction with sales supervisor

  • Monitor salesman and customer credit levels to ensure zero loss of sales revenue

  • Manage abnormal instances of credit and crates outstanding and take corrective action

  • Monthly planning of sales volume and setting targets for respective routes and accounts in conjunction with salesmen and sales reps

  • Achieve set weekly and monthly targets as per plan

  • Achieve sales volume targets as per product mix required to maximize

  • Verify and approve the reward scheme (bonus) attainment for the sales team

  • Identify and award sales reps selected for monthly incentive

  • Conduct full sales departmental meeting to evaluate past months’ performance, resolve any issues and cascade the plan & targets for the coming month.

    Skills and Qualifications

  • Degree in a Business related field of study.

  • Minimum 5 years’ experience in a similar role.

  • Sales experience in the manufacturing industry is desirable.

  • Ability to influence and engage internal resources for the benefit of the customer whilst maintaining the interests of the company.

  • Excellent interpersonal skills are valuable for collaborating with colleagues, overseeing personnel, and representing an organization.

  • Ability to travel frequently (multiple times a month) within the country to visit customers and understand their exact requirements.

    How to Apply

  • If you are up to the challenge, possess the necessary qualification and experience; please send your CV quoting the job title on the email subject (Sales Manager – Manufacturing) to

  • on/before 6th July 2021.

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