KRA Officer - Digital Marketing Jobs in Kenya

KRA Officer - Digital Marketing Jobs in Kenya

Job Summary:

  • Strategically position the KESRA brand online for a wider reach, customer growth and audience engagement.

    Key Responsibilities:

  • Execute digital marketing strategies and tactics in line with the strategic objectives of the School.

  • Execute market intelligence gathering to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour.

  • Manage and execute digital advertising activities and the delivery and evaluation of advertising in priority markets.

  • Plan, prepare and manage online publicity for brand promotion

  • Plan, develop and execute digital campaigns

  • Create, manage and publish original high quality content applying marketing research and development methods to ensure the School is at par with emerging trends and technologies.

  • Monitor Web performance by collecting, analyzing, and summarizing data and trends.

  • Manage all social media accounts ensuring up-to-date, informative, appealing and relevant content.

  • Provide weekly and monthly reports on web traffic and ROI.

  • Any other duties as may be assigned from time to time.

    Academic and Professional Qualifications

  • Degree in Marketing, Business or related field (added advantage) or Professional Certification in Marketing from
    a recognized institution

  • Project Management certificate (added advantage)

  • Digital Marketing Training certificate (added advantage)

  • Chartered Institute of Marketing (CIM)
    Public Relations Society of Kenya (PRSK)

    Relevant work Experience Required

  • 3 years working experience in a similar position

  • Experience from an academic institution will be an added advantage.

    Skills Required

  • Ability maintain a two-way dialogue with others on work and results

  • Clear communicator

  • Should know customer service principles and procedures

  • Keen understanding of internet trends

  • Ability to write in a way that resonates with various audiences

  • Attention to detail

    How to Apply

  • For more information and job application details, see; KRA Officer - Digital Marketing Jobs in Kenya

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