KRA Officer - Digital Marketing Jobs in Kenya
KRA Officer - Digital Marketing Jobs in Kenya
Job Summary: Strategically position the KESRA brand online for a wider reach, customer growth and audience engagement.
Key Responsibilities:
Execute digital marketing strategies and tactics in line with the strategic objectives of the School.
Execute market intelligence gathering to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour.
Manage and execute digital advertising activities and the delivery and evaluation of advertising in priority markets.
Plan, prepare and manage online publicity for brand promotion
Plan, develop and execute digital campaigns
Create, manage and publish original high quality content applying marketing research and development methods to ensure the School is at par with emerging trends and technologies.
Monitor Web performance by collecting, analyzing, and summarizing data and trends.
Manage all social media accounts ensuring up-to-date, informative, appealing and relevant content.
Provide weekly and monthly reports on web traffic and ROI.
Any other duties as may be assigned from time to time.
Academic and Professional Qualifications
Degree in Marketing, Business or related field (added advantage) or Professional Certification in Marketing from
a recognized institution
Project Management certificate (added advantage)
Digital Marketing Training certificate (added advantage)
Chartered Institute of Marketing (CIM)
Public Relations Society of Kenya (PRSK)
Relevant work Experience Required
3 years working experience in a similar position
Experience from an academic institution will be an added advantage.
Skills Required
Ability maintain a two-way dialogue with others on work and results
Clear communicator
Should know customer service principles and procedures
Keen understanding of internet trends
Ability to write in a way that resonates with various audiences
Attention to detail
How to Apply
For more information and job application details, see; KRA Officer - Digital Marketing Jobs in Kenya
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