KRA Assistant Manager - Marketing Jobs in Kenya

KRA Assistant Manager - Marketing Jobs in Kenya

Job summary:

  • This role is responsible for implementing marketing strategies to drive business growth in line with KESRA goals.

    Key responsibilities:

  • Analyze/forecast trends and develop innovative strategies to enhance brand position and grow brand awareness levels.

  • To develop and implement marketing in line with the strategic objectives of the School and support.

  • Coordinate all publicity efforts for the School.

  • Conduct market research, product development, and students’/participants’ enrolment.

  • Develop simple and complex advertising strategies for the School/all products, and monitor impact.

  • Set and drive digital marketing strategies through the various tools for the School, and establish a strong client relationship on these platforms to enrich customer service.

  • Plan, implement, monitor and evaluate online media campaigns (innovative and effective).

  • Coordinate execution of SEO/SEM, analytics, social media management.

  • Develop strategies to create new relationship and partnerships with relevant stakeholders and ensure that existing collaborations are actively engaged.

  • Set KPI’s and measure ROI for marketing activities undertaken.

  • Oversee daily operations/coordination and supervision of the Unit

  • Prepare
    and manage marketing budgets.

    Academic and Professional qualifications

  • Bachelor’s Degree in Marketing, Business Administration or Commerce.

  • Membership to a relevant professional body e.g. MSK

    Relevant work experience required

  • Minimum of five years’ experience in a similar role.

    Skills required

  • Knowledge of the market trends, competitors in the market and future outlook.

  • Expert in marketing and ability to implement new and innovative marketing strategies

  • Proficiency in data management and analytical skills.

  • Social media strategist.

  • Interpersonal and cross-functional skills.

    How to Apply

  • For more information and job application details, see; KRA Assistant Manager - Marketing Jobs in Kenya

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