Kenya Wine Agencies Sales Representatives – HORECAS Jobs

Kenya Wine Agencies Sales Representatives – HORECAS Jobs


Introduction

  • The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the HORECA Segment.

    Job Functions

  • Sales

    Industries

  • Fmcg (Fast Moving Consumer Goods Sector)

    Specification

    Area 1: 4 A’s Execution in HORECAS

  • Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.

  • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.

  • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.

  • Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.

    Area 2: Sales Revenue Growth in HORECAS

  • Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.

  • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.

  • Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.

  • Monitor and manage company assets such as fridges, vehicles within the
    KWAL policies and procedures to ensure optimal use.

  • Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.

  • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.

  • Identify Potential New Accounts and open the accounts directly with Kwal to grow business and Drive Volumes.

    Area 3: Debt Management

  • Ensure Account payment and Reconciliations are done on Time to avoid supply inconsistencies.

  • Ensure HORECAs Accounts operates within the stated credit limits.

    Area 4: Relationship Management.

  • Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key partners.

  • Ensure Timely address of Customers queries.

  • Ensuring Immediate Customer Feedback.

    Requirements

  • Bachelor degree in business a business related course.

  • Membership in a professional body would be an added advantage.

  • A minimum of 3 years’ experience in retail and experience with HORECAS preferably in a beverage environment

    How to Apply

  • For more information and job application details, see; Kenya Wine Agencies Sales Representatives – HORECAS Jobs


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