Kenya Tourism Board Marketing Manager Jobs
Kenya Tourism Board Marketing Manager Jobs
A Marketing Manager may be deployed to manage Regional Markets, Exhibitions & Events, CRM and
Partnerships or Online Marketing.
Develop policies, strategies and procedures for marketing activities
Oversee preparation and implementation of marketing strategies
Manage the marketing budgets for the division
Define and implement the action plans for their division and achieve the objectives set.
Collaborate with Business Development Manager in the preparation of plans and monitor the
implementation of actions
Identify opportunities for cross-market sales
Develop information/facts of Kenya’s positioning in regions
Manage, supervise and monitor supplier’s performance in the market in order to achieve
Identify the marketing communications channels appropriate for the marketing regions
Identify process improvements that reduce cost, improve quality and allow for the more
efficient usage of organizational resources in the region.
Mentor, coach and provide leadership to the officers in the region.
Originate and implement exhibitions concepts and design
Ensure that exhibitions are used effectively to improve productivity and increase results
Monitor & evaluate exhibitions effectiveness as a marketing tool
Develop and implement KTBs online marketing and advertising strategy in line with the organizations overall strategy.
Manage editorial content on various online assets managed by KTB.
Deliver reporting and insights that measure KTBs performance online.
Inform acquisition KPIs, including CPA, CTR, Conversions and ROI for online marketing campaigns.
Review new digital communication technologies and keep KTB at the forefront of developments in online marketing.
Responsibility for planning and budgetary control of the Online Marketing Budget.
Prospect new opportunities and partnerships with the goal of generating revenue for KTB.
Lead the development, execution and optimization of KTBs online marketing efforts,
including Paid Search, Search Engine Optimization (SEO), Social Media, Display Advertising, Email Marketing and Mobile Marketing.
Manage the creative direction and design of compelling and effective online marketing tools
including and not limited to KTBs websites and applications, Campaign ads and campaign landing pages.
Design KTB's 360º Communication Plan (PR, online / offline advertising, SEO / SEM, website, apps and social networks)
Elaborate the definitive briefings, manage the contracting of media agencies and the international PR agency and follow up on implemented actions
Coordinate with the Business Development Department to generate content for the different
audiences (consumers, influencers, stakeholder, sector, etc.), and platforms (web, catalogue, guide, publications, etc.)
Monitor, analyze and report Communication and PR results on a quarterly basis
Design KTB's events Plan based on the requirements Business Development Department of
Product and the regions
Lead the planning of events, from start to finish, according to requirements, target
Provide logistics services to the rest of KTB in the organisation of events (fairs, fam-trips,
press-trips, workshops, etc.)
Monitor, analyze and report events results on a quarterly basis
Coordinate promotional activities for events
Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty
Implement CRM strategy and tactics
Plan and manage the customer needs and the ways of capturing customer data
Design the CRM campaign plan, in collaboration with the Marketing team
Oversee direct communications with customers through the CRM
Monitor and maximize customer lifetime value strategies ensuring maximum profitability
Ensuring the database is segmented effectively for targeted marketing activities
Sell the portfolio of the Services provided by KTB to the sector using the different available
Track the satisfaction of the sector
Attract and negotiate collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy
Monitor the implementation of marketing agreements
Plan business intelligence requirements for the industry
Manage, exploit and sell market knowledge, data and internal and external information to the
Identify and evaluate potential services to increase the competitiveness of the sector
Coordinate with KTB CEO and Director of Marketing on training, promotion and support to
DMCs, product and market information, marketing advice, event organisation, etc
Key Qualifications and Experience
The ideal candidate must possess the following:
Nine (9) years’ experience in a relevant field.
Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution.
Bachelor’s Degree in any field from a recognized institution AND a Postgraduate Diploma in Marketing from a recognized institution.
Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution.
Member of a recognized professional body.
Leadership course lasting not less than 4 weeks from a recognized institution will be an added advantage.
Proficiency in Computer Applications.
Digital Marketing Skill will be added advantage.
How to Apply
For more information and job application details, see; Kenya Tourism Board Marketing Manager Jobs
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