Kenya Export Promotion and Branding Agency Manager - Export Market Development & Promotion Jobs

Kenya Export Promotion and Branding Agency Manager - Export Market Development & Promotion Jobs


Job Specifications

The duties and responsibilities of the officer entail: -

  • Facilitating the coordination of trade missions, organizing trade fairs and exhibitions to create awareness to target sectors;

  • Facilitating buyer-seller meetings for business negotiations between Kenyan exporters and
    importers in foreign markets and evaluating the impact of trade promotion activities and
    follow-up;

  • Oversee the development of the Annual National Export Market Development Programme;

  • Developing briefing profiles for markets targeted for trade promotion events and briefing
    participants/exporters on how to participate effectively in trade promotion events;

  • Identifying key competitor and consumer trends in the target markets and disseminating the
    information to potential and existing exporters;

  • Researching on market entry and access requirements and the inherent opportunities;

  • Identifying opportunities for product innovation, modification and enhancements in order to enable adaptation of Kenyan products to the target export markets;

  • Preparing and monitoring effective implementation of trade promotion activities including trade fairs, trade missions, buyer – seller meets in liaison with the market co-ordinations and sector specialists;

  • Gathering market intelligence to support the implementation of planned events;

  • Participating in the Planning, preparation and implementation of trade promotion activities;

  • Assisting in the identification of sector intervention activities in consultation with sector champions and other relevant stakeholders;

  • Liaising with other divisions to identify and incorporate export ready products from producer groups into the Council’s trade promotion activities;

  • Preparing monthly progress reports of on-going and planned activities;

  • Providing information and business counseling to the business community;

  • Participating in facilitating local exhibitions in liaison with
    relevant TSI’s such as KAM, KNCCI, Agricultural Society of Kenya etc.;

  • Compiling data to assist in managing the export development and promotion activities of
    assigned regions.

  • Ensuring adherence to ISO &Risk Management in the Department

    Person Specifications

    For appointment to this position, a candidate must have: -

  • Master’s Degree in Business Administration, Marketing, Commerce or equivalent

  • Bachelor’s Degree in the field of Marketing, Commerce or its equivalent from a recognized
    University

  • Minimum KCSE C+ (plus) or its equivalent

  • At least ten (10) years’ progressive experience in Marketing/Branding three (3) of which must be at management level

  • Professional certification in Marketing or related field

  • Membership to a professional body of marketing

  • Fulfilling the requirements of Chapter 6 of the constitution; and,

  • Attended a management course lasting not less than four (4) weeks.

    Key Competencies

  • Leadership skills and result oriented.

  • Ability to lead/influence a team.

  • Excellent written and communication skills.

  • People development management and

  • Ability to quickly make decisions and good interpersonal skills.

    How to Apply

  • For more information and job application details, see; Kenya Export Promotion and Branding Agency Manager - Export Market Development & Promotion Jobs


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