Karen Hospital Marketing Manager Jobs in Kenya
Karen Hospital Marketing Manager Jobs in KenyaOverall Purpose: The role holder is responsible for the planning and execution of the hospital integrated marketing strategy in key result areas namely; Business development, Customer service, PR and communication.
Incumbent is responsible for enhancing the Hospital Brand, New services development, pricing, customer experience, contributor to business growth, Profitability
Prepare and execute marketing plans in line with the hospital corporate strategy to deliver set Revenue target.
Review and revamp corporate brand in accordance to corporate strategy
Review product/service mix and introduce new services responsive to client and global medical needs.
Build strong partnerships/relationships with locally and regional partners for hospital brand synergies. These include key corporate clients, insurance firms, referring doctors and hospitals within the region to influence decision making
Review and analyse feedback, market trends/surveys and develop comprehensive plans to effectively respond to service gaps/opportunities in a timely manner
Develop customer service charter, implement, reinforce and rollout monitoring tools to effectively drive an internal customer centric culture and an external customer experience of timely seamless and caring brand
Rollout patients educational and partners’ engagement programs in liaison with hospital corporate CSR function.
Train and coach marketing staff so as to develop a high performing, customer centric and passionate team.
Prepare and maintain accurate sales forecasts and reporting to meet weekly, monthly, quarterly and annual objective.
Custodian of the hospital marketing proprietary assets as regards to content, design, creativity ensuring compliance to all regulatory and regulatory requirements
Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
Deploying successful marketing campaigns from ideation to execution
Experimenting with various organic and paid acquisition channels
Minimum Job Requirement
A Degree in Marketing or any business related. Diploma in Sales and Marketing will be an advantage.
Minimum 5 years’ experience in management role in Marketing of which 3 yrs should have been in product design/development function and 3 years as brand /Corporate communication manager.
Experience in Corporate relationship or Investor relationship management will be an added advantage.
Experience in the Health Sector is an added advantage.
How to Apply
send your cv via email to
Closing date: 17th July 2020
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