Karen Hospital Marketing Manager Jobs in Kenya

Karen Hospital Marketing Manager Jobs in Kenya


Overall Purpose:

  • The role holder is responsible for the planning and execution of the hospital integrated marketing strategy in key result areas namely; Business development, Customer service, PR and communication. Incumbent is responsible for enhancing the Hospital Brand, New services development, pricing, customer experience, contributor to business growth, Profitability

    Key Responsibilities:

  • Prepare and execute marketing plans in line with the hospital corporate strategy to deliver set Revenue target.

  • Review and revamp corporate brand in accordance to corporate strategy

  • Review product/service mix and introduce new services responsive to client and global medical needs.

  • Build strong partnerships/relationships with locally and regional partners for hospital brand synergies. These include key corporate clients, insurance firms, referring doctors and hospitals within the region to influence decision making

  • Review and analyse feedback, market trends/surveys and develop comprehensive plans to effectively respond to service gaps/opportunities in a timely manner

  • Develop customer service charter, implement, reinforce and rollout monitoring tools to effectively drive an internal customer centric culture and an external customer experience of timely seamless and caring brand

  • Rollout patients educational and partners’ engagement programs in liaison with hospital corporate CSR function.

  • Train and coach marketing staff so as to develop a high performing, customer centric and passionate team.

  • Prepare and maintain accurate sales forecasts and
    reporting to meet weekly, monthly, quarterly and annual objective.

  • Custodian of the hospital marketing proprietary assets as regards to content, design, creativity ensuring compliance to all regulatory and regulatory requirements

  • Developing strategies and tactics to boost the company’s reputation and drive qualified traffic

  • Deploying successful marketing campaigns from ideation to execution

  • Experimenting with various organic and paid acquisition channels

    Minimum Job Requirement

  • A Degree in Marketing or any business related. Diploma in Sales and Marketing will be an advantage.

  • Minimum 5 years’ experience in management role in Marketing of which 3 yrs should have been in product design/development function and 3 years as brand /Corporate communication manager.

  • Experience in Corporate relationship or Investor relationship management will be an added advantage.

  • Supervisory experience

  • Experience in the Health Sector is an added advantage.

    How to Apply

  • send your cv via email to

  • hr.karenhospital@gmail.com


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