Jumia Head of Performance Marketing Jobs in South Africa

Jumia Head of Performance Marketing Jobs in South Africa


Description

Position at Zando

  • Zando was founded in 2012 and since then has grown exponentially to become South Africa’s biggest online fashion store.

  • Zando forms part of the Jumia Group, the leading e-commmerce platform in Africa.

  • With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live.


    Main Responsibilities

    Project and Process Management:

  • Achieve country marketing performance within business targets including budget allocation and monitoring to maximise return of investment per customer.

  • With the help of the marketing mix, anticipating the business direction, considering country specifics and best practices.

  • Together with Commercial Team, define and plan monthly sales campaigns.

  • Monitoring execution and reporting on campaign performance across the Marketing Channels (CRM, SEO, Onsite, etc).

  • Own event calendar and anticipate marketing planning given business strategy.

  • Execute and monitor on marketing contribution campaigns to further develop and professionalize processes.

  • Anticipate and evaluate issues as they arise by working in close collaboration with other business functions and deliver plans to counter in line with business targets.

    Team Management:

  • Day to day management of Marketing Team.

  • Managing of team workflow and ensuring deadlines are aligned with overall campaign goals.

  • Guide Channel Managers to prepare long-term channel road map for technical developments and channel improvements.

    Marketing Strategy

  • Long term strategy planning: Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPIs to improve marketing efficiency.

  • Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies.

  • Internal communication: Organise, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback.

  • Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve Zando’s presence through campaigns promoted.

    Performance Analysis:

  • Coordinate department/vertical specific reporting that will feed the marketing efficiency plan; Present post-mortem campaign efficiency to
  • Global Head of Marketing, Country CEO and other
    stakeholders as required.

  • Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to CEO, Global Head of Marketing and other Marketing Heads.

    Global Marketing Team Member & Support

  • Actively anticipate the definition of the Marketing plan;

  • Participate and propose potential global marketing process & strategy improvements;

  • Act as a senior marketing advisor and business partner to the Global Head of Marketing; MDs and other PMOs;

  • Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning.

    Required Skills & Qualifications

  • Relevant tertiary qualification advantageous.

  • Minimum of 5 years Team Management experience within a digital marketing environment.

  • Extensive experience in developing and executing successful online marketing initiatives (paid search, paid social, affiliate, display & mobile app).

  • Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modelling, etc.

  • Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required

  • Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platforms.

  • High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency.

  • Ability to work on a strategic and tactical level across marketing channels.

  • Excellent PowerPoint and Excel skills with strong attention to detail

  • Excellent written and verbal communication in English

  • Strong interest in Africa and Zando / Jumia’s mission on the continent.

  • Positive, resilient and hard-working team player.

    How to apply

  • For more information and job application details, see; Jumia Head of Performance Marketing Jobs in South Africa



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