Jumia Head of Performance Jobs in Kenya

Jumia Head of Performance Jobs in Kenya


  • Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

  • Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform.

  • With over 5,000 employees in 12 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders.

  • Jumia is committed to creating sustainable impact in Africa. We are creating new jobs, new skills, and empowering a generation.

    About the Role

  • The Head of Performance (HOP) is responsible for Growth and Performance Steering for all our 3 ventures: Jumia E-Commerce, JumiaFood and JumiaPay. This will include yearly/monthly budget forecasting and bi-weekly review with our senior leadership in Kenya and across Africa.

  • The Head of Performance will be expected to share critical opinions on key business challenges in liaison with the CMO and CEO to formulate clear execution plans and to take calculated risks to achieve growth.

    The Head of Performance is in charge of driving growth by:

  • Leveraging the right channels by having full ownership of the Paid Online Marketing investment (in one of our top 3 biggest markets in Africa)

  • Optimizing our CRM logics by leveraging our data
    science team in Kenya and in Dubai.

  • Working closely with the Commercial, Operation and Logistics teams to unlock new customer segments or geographies in the country.

    Main Responsibilities

  • Performance steering of Jumia E-Commerce, JumiaFood and JumiaPay.

  • Ownership of the growth of the 3 verticals of Jumia (E-Commerce, Food, Pay).

  • Yearly/Monthly marketing budget forecast for the number 1 E-Commerce in Kenya.

  • Accountable for all performance channels (Paid Online Marketing, CRM and SEO) with support from our team based in Dubai.

    Required Skills & Qualifications

  • Previous experience in a Major Consulting firm is an advantage.

  • Previous experience in leading growth for a fast-growing company in the tech/internet industry.

  • Excellent communication skills in English, and willingness to be immersed in international and entrepreneurial environment.

  • Sharp, analytical mind and entrepreneurial spirit.

  • Data analytics project and experience are a must including knowledge of the basic optimization algorithms.

  • Knowledge and/or willingness to learn web & digital marketing techs (HTML, JavaScript, Python, SQL).

  • Proficiency in advanced excel mandatory, JavaScript / google app scripts a plus.

  • Levelheaded and can express ideas in a clear and impactful manner.

    How to Apply

  • For more information and job application details, see; Jumia Head of Performance Jobs in Kenya


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