ICRC Digital Marketing Officer 2 Jobs in Kenya

ICRC Digital Marketing Officer 2 Jobs in Kenya


  • The International Committee of the Red Cross (ICRC) is an impartial, neutral and independent organisation with the exclusively humanitarian mission to protect the lives and dignity of victims of war and internal violence and to provide them with assistance.

  • It also endeavours to prevent suffering by promoting and strengthening International Humanitarian Law and universal humanitarian principles.

  • The ICRC’s Regional Delegation in Nairobi co-ordinates the institution’s humanitarian activities in Kenya, Tanzania and Djibouti.

    Overall Responsibility:

  • The Digital Marketing Officer 2 plays a prominent role in developing the ICRC’s online strategy.

  • He/she oversees promoting ICRC websites and digital content in specific regions, setting up online publicity campaigns through the appropriate channels, maintaining and analysing online platform statistics and supporting all delegations in the region for their online campaigns.

  • He/she coordinates the ads implementation and optimization with the digital ads’ specialist based in Manila.

    Tasks and Responsibilities

  • Supports in setting up key performance indicators and benchmarks for online platforms to determine if goals are being met;

  • Give training in digital marketing to all delegations in the region;

  • Identify and integrate the best practice of promotion and online marketing adapted to regional target audience;

  • Translate the digital strategy into tactics and action plan;

  • Promote ICRC websites and campaigns through search-engine marketing channels, especially in the region;

  • Manage promotion campaigns and take measures to increase qualified traffic;

  • Advise the online communication colleagues on digital promotion on both social and search engine;

  • Analyse statistics from ICRC online platforms, draw up reports, and recommend ways to optimize the conversion rate;

  • Help to improve the tools for analysing statistics and find ways to meet market standards and the organization’s needs, including tag management and cross channel
    tracking;

  • Works with the external digital marketing agency on reaching key performance indicators;

  • Ensure media ads budget of the Regional Communication Center (RCC) is optimized;

  • Building the online network: in collaboration with Digital_Geneva, the African delegations and the Digital Officer in the Dakar RCC, the Digital Officer defines and implements engagement strategies for the social media platforms;

  • The Digital Officer participates in weekly, quarterly, biannual and ad-hoc reports;

  • The Digital Officer participates in regular online meetings with the Digital counterparts in Geneva and the Regional Communication Centre team in Nairobi.

    Minimum Requirements and Competencies

  • Minimum Bachelor’s degree in Communication, digital marketing or related field;

  • Minimum 6 years’ working experience in digital marketing;

  • Strong campaign management focused on performances and audiences;

  • Knowledge of digital ads tools and platforms (AdWords, FB Business Manager, MailChimp);

  • Knowledge of both social media and web analytics tools (Google Analytics, Tag manager, Data studio, Sprinklr, Tableau, native social media interface…);

  • Strong skills in digital marketing tactics and development, including trainings and budget negotiation;

  • Knowledge of automation and inbound marketing tool such as Hubspot/mailchimp;

  • Experience in coordinating projects and campaigns with team members around the world;

  • Certificate of good conduct.

    How to Apply

  • For more information and job application details, see; ICRC Digital Marketing Officer 2 Jobs in Kenya


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